Award-winning Case Study For Rachael Ray Every Day By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Rachael Ray Every Day”, or large enterprises, they have established a Facebook page for advertising and promotion. “Rachael Ray Every Day” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Rachael Ray Every Day” through the method of adspy!

Rachael Ray Every Day Facebook ad Introduction by ad spy method

“Rachael Ray Every Day” introduction:Rachael Ray Every Day is the official Facebook page of Rachael Ray's magazine. Also at rachaelraymag.com and @rachaelraymag.

“Rachael Ray Every Day” Facebook ads last run:2020-01-20 21:07:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Rachael Ray Every Day” ads data to help “Rachael Ray Every Day” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Rachael Ray Every Day”. In this report, we analyze in detail the best ad cases of “Rachael Ray Every Day”.

Rachael Ray Every Day Top3 Ads Case Study:

 1st2nd3rd
Advertisers Rachael Ray Every Day Rachael Ray Every Day Rachael Ray Every Day
Ad title Cauliflower Confetti Rice Rachael Ray and Christina Tosi Make Baileys Chocolate Mini Cakes Rachael Ray and Christina Tosi Make Dairy-Free Hot Cocoa
Ad text Who needs rice when you’ve got multicolor cauliflower florets and walnuts for a little added crun... You need this sweet-and-salty treat in your life. Get the recipe: https://armagazine.com/2KwCPKA What's better than hot cocoa? Dark chocolate hot cocoa with a splash of Baileys. Better yet, it’s...
CTA type N/A N/A N/A
Ad format Video Video Video
Categories Magazine Magazine Magazine
Duration 23 days 29 days 21 days
Like 51 91 104

Rachael Ray Every Day Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Rachael Ray Every Day” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Rachael Ray Every Day” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Rachael Ray Every Day” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cauliflower Confetti Rice Rachael Ray and Christina Tosi Make Baileys Chocolate Mini Cakes Rachael Ray and Christina Tosi Make Dairy-Free Hot Cocoa
Ad text  Who needs rice when you’ve got multicolor cauliflower florets and walnuts for a little added crun...  You need this sweet-and-salty treat in your life. Get the recipe: https://armagazine.com/2KwCPKA  What's better than hot cocoa? Dark chocolate hot cocoa with a splash of Baileys. Better yet, it’s...
Ad type  other  other  other
Ad word count 132  96  156

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Rachael Ray Every Day”, the text type used is other to obtain the best ad performance. “Rachael Ray Every Day” can use this copy style more. On the other hand, “Rachael Ray Every Day” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Rachael Ray Every Day” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Rachael Ray Every Day” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Rachael Ray Every Day” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Rachael Ray Every Day” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Rachael Ray Every Day” top 3 ads schedules are: 23 days,29 days, and 21 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Rachael Ray Every Day”‘s top 1 ad duration is 23 days. Every advertisement has a life cycle.
“Rachael Ray Every Day” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Rachael Ray Every Day” ad case study report

If you want to check the best ad case study of other advertisers related to “Rachael Ray Every Day”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Rachael Ray Every Day”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.