Award-winning Case Study For Quirky Cooking By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Quirky Cooking”, or large enterprises, they have established a Facebook page for advertising and promotion. “Quirky Cooking” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Quirky Cooking” through the method of adspy!

Quirky Cooking Facebook ad Introduction by ad spy method

“Quirky Cooking” introduction:Quirky Cooking is a vibrant community begun by Jo Whitton, who loves to share her tips and recipes for delicious, healing food, and happy, healthy living.

“Quirky Cooking” Facebook ads last run:2020-02-17 06:44:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Quirky Cooking” ads data to help “Quirky Cooking” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Quirky Cooking”. In this report, we analyze in detail the best ad cases of “Quirky Cooking”.

Quirky Cooking Top3 Ads Case Study:

Advertisers Quirky Cooking Quirky Cooking Quirky Cooking
Ad title Quirky Cooking Quirky Cooking + Primal Alternative Giveaway! Quirky Cooking
Ad text Oops, haven’t managed to get mum a present for Mother’s Day yet? Don’t stress, you can order her... {Giveaway!!} Have you tried our delicious Quirky Cooking range of products, made by Primal Altern... {✨GIVEAWAY!!✨} This year we are celebrating Quirky Cooking’s 10th year, and as a big THANK YOU fo...
Ad format Image Video Image
Categories Personal Blog Personal Blog Personal Blog
Duration 1 days 2 days 8 days
Like 5 27 110

Quirky Cooking Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Quirky Cooking” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Quirky Cooking” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Quirky Cooking” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Quirky Cooking Quirky Cooking + Primal Alternative Giveaway! Quirky Cooking
Ad text  Oops, haven’t managed to get mum a present for Mother’s Day yet? Don’t stress, you can order her...  {Giveaway!!} Have you tried our delicious Quirky Cooking range of products, made by Primal Altern...  {✨GIVEAWAY!!✨} This year we are celebrating Quirky Cooking’s 10th year, and as a big THANK YOU fo...
Ad type  other  other  other
Ad word count 684  2306  3152

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Quirky Cooking”, the text type used is other to obtain the best ad performance. “Quirky Cooking” can use this copy style more. On the other hand, “Quirky Cooking” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Quirky Cooking” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Quirky Cooking” are:N/A,NO_BUTTON,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Quirky Cooking” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Quirky Cooking” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Quirky Cooking” top 3 ads schedules are: 1 days,2 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Quirky Cooking”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Quirky Cooking” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Quirky Cooking” ad case study report

If you want to check the best ad case study of other advertisers related to “Quirky Cooking”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Quirky Cooking”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.