Award-winning Case Study For Queensland Health By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Queensland Health”, or large enterprises, they have established a Facebook page for advertising and promotion. “Queensland Health” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Queensland Health” through the method of adspy!

Queensland Health Facebook ad Introduction by ad spy method

“Queensland Health” introduction:We operate the state's public health and hospital system and support healthy life choices for Queenslanders. Call 13 HEALTH (13 43 25 84) for health advice 24/7. Do not use this page to seek emergency medical help. Instead, call Triple Zero (000).

“Queensland Health” Facebook ads last run:2020-01-24 18:25:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Queensland Health” ads data to help “Queensland Health” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Queensland Health”. In this report, we analyze in detail the best ad cases of “Queensland Health”.

Queensland Health Top3 Ads Case Study:

Advertisers Queensland Health Queensland Health Queensland Health
Ad title Queensland Health Make No.2 your No.1 priority Flu prevention
Ad text #FoodSafety101: A simple but important tip, always wash fruit and veg before eating  If detected early, treatment for bowel cancer has up to a 90% success rate. Avoid spreading the flu and dispose of tissues after use. Don’t forget to wash your hands afterwa...
Ad format Image Image Video
Categories other other Government Organization
Duration 1 days 1 days 1 days
Like 154 674 0

Queensland Health Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Queensland Health” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Queensland Health” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Queensland Health” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Queensland Health Make No.2 your No.1 priority Flu prevention
Ad text  #FoodSafety101: A simple but important tip, always wash fruit and veg before eating  If detected early, treatment for bowel cancer has up to a 90% success rate.  Avoid spreading the flu and dispose of tissues after use. Don’t forget to wash your hands afterwa...
Ad type  other  other  other
Ad word count 84  75  101

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Queensland Health”, the text type used is other to obtain the best ad performance. “Queensland Health” can use this copy style more. On the other hand, “Queensland Health” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Queensland Health” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Queensland Health” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Queensland Health” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Queensland Health” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Queensland Health” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Queensland Health”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Queensland Health” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Queensland Health” ad case study report

If you want to check the best ad case study of other advertisers related to “Queensland Health”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Queensland Health”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.