Award-winning Case Study For Queensland Department of Education By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Queensland Department of Education”, or large enterprises, they have established a Facebook page for advertising and promotion. “Queensland Department of Education” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Queensland Department of Education” through the method of adspy!

Queensland Department of Education Facebook ad Introduction by ad spy method

“Queensland Department of Education” introduction:This page is monitored between 9am and 5pm AEST (excluding weekends and public holidays in Brisbane).

“Queensland Department of Education” Facebook ads last run:2020-01-20 21:07:25

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Queensland Department of Education” ads data to help “Queensland Department of Education” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Queensland Department of Education”. In this report, we analyze in detail the best ad cases of “Queensland Department of Education”.

Queensland Department of Education Top3 Ads Case Study:

 1st2nd3rd
Advertisers Queensland Department of Education Queensland Department of Education Queensland Department of Education
Ad title New schools now open Queensland Department of Education Design showcase event – Inner City South State Secondary College
Ad text Get excited! Mango Hill State Secondary College and Lee Street State Special School are now open ... The master plan and concept design for the new Inner City South Secondary College in Dutton Park ... The concept master plan and design for the new Inner City South State Secondary College is now av...
CTA type LEARN_MORE LEARN_MORE EVENT_RSVP
Ad format Video Carousel Image
Categories other Government Organization Government Organization
Duration 1 days 34 days 23 days
Like 60 9 9

Queensland Department of Education Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Queensland Department of Education” top 3 ads are: Video,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Queensland Department of Education” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Queensland Department of Education” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title New schools now open Queensland Department of Education Design showcase event – Inner City South State Secondary College
Ad text  Get excited! Mango Hill State Secondary College and Lee Street State Special School are now open ...  The master plan and concept design for the new Inner City South Secondary College in Dutton Park ...  The concept master plan and design for the new Inner City South State Secondary College is now av...
Ad type  other  other  other
Ad word count 364  111  689

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Queensland Department of Education”, the text type used is other to obtain the best ad performance. “Queensland Department of Education” can use this copy style more. On the other hand, “Queensland Department of Education” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Queensland Department of Education” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Queensland Department of Education” are:LEARN_MORE,LEARN_MORE,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Queensland Department of Education” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Queensland Department of Education” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Queensland Department of Education” top 3 ads schedules are: 1 days,34 days, and 23 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Queensland Department of Education”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Queensland Department of Education” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Queensland Department of Education” ad case study report

If you want to check the best ad case study of other advertisers related to “Queensland Department of Education”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Queensland Department of Education”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.