Award-winning Case Study For Quality Homes By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Quality Homes”, or large enterprises, they have established a Facebook page for advertising and promotion. “Quality Homes” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Quality Homes” through the method of adspy!

Quality Homes Facebook ad Introduction by ad spy method

“Quality Homes” introduction:Digital Marketing Team of Lancaster New City Cavite. For inquiries leave us a personal message or contact us at: 0906 861 6316 | 0999 736 6468

“Quality Homes” Facebook ads last run:2020-02-22 13:04:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Quality Homes” ads data to help “Quality Homes” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Quality Homes”. In this report, we analyze in detail the best ad cases of “Quality Homes”.

Quality Homes Top3 Ads Case Study:

Advertisers Quality Homes Quality Homes Quality Homes
Ad title Quality Homes Quality Homes Lancaster New City Quality Homes Lancaster New City
Ad text ROOMS FOR ALL! Sariling kwarto para kay kuya, kay ate, kay bunso, kay tatay at nanay. At balcony... ROOMS FOR ALL! Sariling kwarto para kay kuya, kay ate, kay bunso, kay tatay at nanay. At balcony... PROMO! PROMO! PROMO! Palalagpasin mo na naman ba ang pagkakataon mong magkaroon ng sariling baha...
Ad format Image Image Image
Categories Real Estate Service Local Service Local Service
Duration 60 days 63 days 1 days
Like 33 6 34

Quality Homes Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Quality Homes” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Quality Homes” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Quality Homes” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Quality Homes Quality Homes Lancaster New City Quality Homes Lancaster New City
Ad text  ROOMS FOR ALL! Sariling kwarto para kay kuya, kay ate, kay bunso, kay tatay at nanay. At balcony...  ROOMS FOR ALL! Sariling kwarto para kay kuya, kay ate, kay bunso, kay tatay at nanay. At balcony...  PROMO! PROMO! PROMO! Palalagpasin mo na naman ba ang pagkakataon mong magkaroon ng sariling baha...
Ad type  other  other  other
Ad word count 522  605  585

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Quality Homes”, the text type used is other to obtain the best ad performance. “Quality Homes” can use this copy style more. On the other hand, “Quality Homes” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Quality Homes” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Quality Homes” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Quality Homes” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Quality Homes” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Quality Homes” top 3 ads schedules are: 60 days,63 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Quality Homes”‘s top 1 ad duration is 60 days. Every advertisement has a life cycle.
“Quality Homes” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Quality Homes” ad case study report

If you want to check the best ad case study of other advertisers related to “Quality Homes”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Quality Homes”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.