Award-winning Case Study For Quality Express By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Quality Express”, or large enterprises, they have established a Facebook page for advertising and promotion. “Quality Express” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Quality Express” through the method of adspy!

Quality Express Facebook ad Introduction by ad spy method

“Quality Express” introduction:เที่ยวทั่วไทย ไปทั่วโลก Qe Callcenter 1606 www.qualityexpress.co.th

“Quality Express” Facebook ads last run:2020-02-17 08:20:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Quality Express” ads data to help “Quality Express” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Quality Express”. In this report, we analyze in detail the best ad cases of “Quality Express”.

Quality Express Top3 Ads Case Study:

 1st2nd3rd
Advertisers Quality Express Quality Express Quality Express
Ad title ทัวร์เกาหลีใต้ ชมใบไม้เปลี่ยนสี เที่ยวหรู พักดี บินเลิศ صور من منشور ‏‎Quality Express‎‏ อยากเห็นอดีตของประเทศจีน ต้องไปซีอาน
Ad text  เที่ยวเกาหลีใต้หนาว ๆ ต้นปี 2❄️2❄️ เริ่มต้นเพียง 1️⃣8️⃣,9️⃣0️⃣0️⃣ บาท‼️ ใครที่กำลังรอโปรแกรมทัว... #วาเลนไทน์ ปีนี้ ชวนคนรู้ใจไปเที่ยวไต้หวันกันนะ 🤗 . ⭕ เทศกาลแห่งความรักกำลังจะมาถึง อย่าลืมเตรียม...  ซีอาน อดีตเมืองหลวง 13 ราชวงศ์ อยากเห็นอดีตอันยิ่งใหญ่ของประเทศจีน ต้องไป "ซีอาน" . เที่ยวตามร...
CTA type BOOK_TRAVEL MESSAGE_PAGE N/A
Ad format Carousel Image Video
Categories other other Tour Agency
Duration 14 days 1 days 393 days
Like 216 2893 5278

Quality Express Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Quality Express” top 3 ads are: Carousel,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Quality Express” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Quality Express” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ทัวร์เกาหลีใต้ ชมใบไม้เปลี่ยนสี เที่ยวหรู พักดี บินเลิศ صور من منشور ‏‎Quality Express‎‏ อยากเห็นอดีตของประเทศจีน ต้องไปซีอาน
Ad text   เที่ยวเกาหลีใต้หนาว ๆ ต้นปี 2❄️2❄️ เริ่มต้นเพียง 1️⃣8️⃣,9️⃣0️⃣0️⃣ บาท‼️ ใครที่กำลังรอโปรแกรมทัว...  #วาเลนไทน์ ปีนี้ ชวนคนรู้ใจไปเที่ยวไต้หวันกันนะ 🤗 . ⭕ เทศกาลแห่งความรักกำลังจะมาถึง อย่าลืมเตรียม...   ซีอาน อดีตเมืองหลวง 13 ราชวงศ์ อยากเห็นอดีตอันยิ่งใหญ่ของประเทศจีน ต้องไป "ซีอาน" . เที่ยวตามร...
Ad type  other  other  other
Ad word count 1782  1543  1431

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Quality Express”, the text type used is other to obtain the best ad performance. “Quality Express” can use this copy style more. On the other hand, “Quality Express” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Quality Express” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Quality Express” are:BOOK_TRAVEL,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Quality Express” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Quality Express” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Quality Express” top 3 ads schedules are: 14 days,1 days, and 393 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Quality Express”‘s top 1 ad duration is 14 days. Every advertisement has a life cycle.
“Quality Express” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Quality Express” ad case study report

If you want to check the best ad case study of other advertisers related to “Quality Express”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Quality Express”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.