Award-winning Case Study For Qantas Wallabies By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Qantas Wallabies”, or large enterprises, they have established a Facebook page for advertising and promotion. “Qantas Wallabies” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Qantas Wallabies” through the method of adspy!

Qantas Wallabies Facebook ad Introduction by ad spy method

“Qantas Wallabies” introduction:Official Facebook page of the Qantas Wallabies

“Qantas Wallabies” Facebook ads last run:2020-02-21 12:14:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Qantas Wallabies” ads data to help “Qantas Wallabies” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Qantas Wallabies”. In this report, we analyze in detail the best ad cases of “Qantas Wallabies”.

Qantas Wallabies Top3 Ads Case Study:

Advertisers Qantas Wallabies Qantas Wallabies Qantas Wallabies
Ad title Qantas Wallabies v Samoa Qantas Wallabies Qantas Wallabies
Ad text See the #Wallabies showdown with our hard-hitting pacific neighbours Samoa LIVE at Bankwest Stadi... JOIN TEAM RUGBY FOR A CHANCE TO WIN! The ultimate fan prize includes: Match tix, flights and acc... Hurry! Only 1000 tickets left 😱 Get behind our teams to experience these epic Test matches in Per...
Ad format Image Image Carousel
Categories other other Sports Team
Duration 1 days 1 days 1 days
Like 91 124 1

Qantas Wallabies Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Qantas Wallabies” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Qantas Wallabies” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Qantas Wallabies” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Qantas Wallabies v Samoa Qantas Wallabies Qantas Wallabies
Ad text  See the #Wallabies showdown with our hard-hitting pacific neighbours Samoa LIVE at Bankwest Stadi...  JOIN TEAM RUGBY FOR A CHANCE TO WIN! The ultimate fan prize includes: Match tix, flights and acc...  Hurry! Only 1000 tickets left 😱 Get behind our teams to experience these epic Test matches in Per...
Ad type  other  other  other
Ad word count 123  274  122

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Qantas Wallabies”, the text type used is other to obtain the best ad performance. “Qantas Wallabies” can use this copy style more. On the other hand, “Qantas Wallabies” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Qantas Wallabies” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Qantas Wallabies” are:LEARN_MORE,N/A,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Qantas Wallabies” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Qantas Wallabies” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Qantas Wallabies” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Qantas Wallabies”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Qantas Wallabies” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Qantas Wallabies” ad case study report

If you want to check the best ad case study of other advertisers related to “Qantas Wallabies”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Qantas Wallabies”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.