Award-winning Case Study For PwC Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “PwC Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “PwC Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “PwC Australia” through the method of adspy!

PwC Australia Facebook ad Introduction by ad spy method

“PwC Australia” introduction:PwC Australia helps organisations and individuals create the value they’re looking for.

“PwC Australia” Facebook ads last run:2020-02-21 20:40:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “PwC Australia” ads data to help “PwC Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “PwC Australia”. In this report, we analyze in detail the best ad cases of “PwC Australia”.

PwC Australia Top3 Ads Case Study:

Advertisers PwC Australia PwC Australia PwC Australia
Ad title Watch one of our Budget events online CityPulse SEQ CityPulse SEQ
Ad text Register to hear the budget breakdown from our panel of experts including: Rt Hon Sir John Key GN... How does South East Queensland prepare for an extra two million people over the next 25 years? Fi... South East Queensland is growing, so how do we counteract the urban sprawl? Find out with CityPul...
Ad format Image Video Video
Categories Financial Service Financial Service Financial Service
Duration 2 days 133 days 133 days
Like 28 0 0

PwC Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “PwC Australia” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“PwC Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “PwC Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Watch one of our Budget events online CityPulse SEQ CityPulse SEQ
Ad text  Register to hear the budget breakdown from our panel of experts including: Rt Hon Sir John Key GN...  How does South East Queensland prepare for an extra two million people over the next 25 years? Fi...  South East Queensland is growing, so how do we counteract the urban sprawl? Find out with CityPul...
Ad type  other  other  other
Ad word count 167  145  126

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “PwC Australia”, the text type used is other to obtain the best ad performance. “PwC Australia” can use this copy style more. On the other hand, “PwC Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “PwC Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “PwC Australia” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “PwC Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “PwC Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “PwC Australia” top 3 ads schedules are: 2 days,133 days, and 133 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “PwC Australia”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“PwC Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “PwC Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “PwC Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “PwC Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.