Award-winning Case Study For Purpink Gift Shop By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Purpink Gift Shop”, or large enterprises, they have established a Facebook page for advertising and promotion. “Purpink Gift Shop” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Purpink Gift Shop” through the method of adspy!

Purpink Gift Shop Facebook ad Introduction by ad spy method

“Purpink Gift Shop” introduction:Kenya's favorite Gift Shop. We are about gifting something different, something extraordinary.

“Purpink Gift Shop” Facebook ads last run:2020-02-24 19:38:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Purpink Gift Shop” ads data to help “Purpink Gift Shop” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Purpink Gift Shop”. In this report, we analyze in detail the best ad cases of “Purpink Gift Shop”.

Purpink Gift Shop Top3 Ads Case Study:

Advertisers Purpink Gift Shop Purpink Gift Shop Purpink Gift Shop
Ad title Purpink Gift Shop Purpink Gift Shop Purpink Gift Shop
Ad text We make shopping for birthday gifts fun. Top Stationery gifts for you. Doesn’t it feel amazing to make someone’s week? We make it easy by delivering the freshest flowe...
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 1 days 16 days
Like 12 16 222

Purpink Gift Shop Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Purpink Gift Shop” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Purpink Gift Shop” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Purpink Gift Shop” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Purpink Gift Shop Purpink Gift Shop Purpink Gift Shop
Ad text  We make shopping for birthday gifts fun.  Top Stationery gifts for you.  Doesn’t it feel amazing to make someone’s week? We make it easy by delivering the freshest flowe...
Ad type  other  other  other
Ad word count 40  29  174

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Purpink Gift Shop”, the text type used is other to obtain the best ad performance. “Purpink Gift Shop” can use this copy style more. On the other hand, “Purpink Gift Shop” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Purpink Gift Shop” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Purpink Gift Shop” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Purpink Gift Shop” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Purpink Gift Shop” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Purpink Gift Shop” top 3 ads schedules are: 1 days,1 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Purpink Gift Shop”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Purpink Gift Shop” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Purpink Gift Shop” ad case study report

If you want to check the best ad case study of other advertisers related to “Purpink Gift Shop”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Purpink Gift Shop”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.