Award-winning Case Study For Purina Bulgaria By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Purina Bulgaria”, or large enterprises, they have established a Facebook page for advertising and promotion. “Purina Bulgaria” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Purina Bulgaria” through the method of adspy!

Purina Bulgaria Facebook ad Introduction by ad spy method

“Purina Bulgaria” introduction:

“Purina Bulgaria” Facebook ads last run:2020-02-17 09:08:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Purina Bulgaria” ads data to help “Purina Bulgaria” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Purina Bulgaria”. In this report, we analyze in detail the best ad cases of “Purina Bulgaria”.

Purina Bulgaria Top3 Ads Case Study:

Advertisers Purina Bulgaria Purina Bulgaria Purina Bulgaria
Ad title Purina Bulgaria Purina Bulgaria Purina One BIFENSIS®: Видими резултати за 3 седмици
Ad text Котки, животът далеч не е сложен! Ако се нуждаете от изискано ястие, то просто трябва да ми се до... Котки, подсетете стопаните си за чудесните промо предложения на Gourmet! Изисканото меню сега е о... Видимото здраве започва с грижата за мъркащите любимци. Опитай Purina One BIFENSIS за 3 седмици и...
Ad format Video Carousel Video
Categories other other other
Duration 17 days 8 days 1 days
Like 616 93 841

Purina Bulgaria Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Purina Bulgaria” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Purina Bulgaria” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Purina Bulgaria” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Purina Bulgaria Purina Bulgaria Purina One BIFENSIS®: Видими резултати за 3 седмици
Ad text  Котки, животът далеч не е сложен! Ако се нуждаете от изискано ястие, то просто трябва да ми се до...  Котки, подсетете стопаните си за чудесните промо предложения на Gourmet! Изисканото меню сега е о...  Видимото здраве започва с грижата за мъркащите любимци. Опитай Purina One BIFENSIS за 3 седмици и...
Ad type  other  other  other
Ad word count 168  112  155

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Purina Bulgaria”, the text type used is other to obtain the best ad performance. “Purina Bulgaria” can use this copy style more. On the other hand, “Purina Bulgaria” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Purina Bulgaria” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Purina Bulgaria” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Purina Bulgaria” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Purina Bulgaria” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Purina Bulgaria” top 3 ads schedules are: 17 days,8 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Purina Bulgaria”‘s top 1 ad duration is 17 days. Every advertisement has a life cycle.
“Purina Bulgaria” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Purina Bulgaria” ad case study report

If you want to check the best ad case study of other advertisers related to “Purina Bulgaria”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Purina Bulgaria”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.