Award-winning Case Study For Pure Zen Flotation By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pure Zen Flotation”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pure Zen Flotation” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pure Zen Flotation” through the method of adspy!

Pure Zen Flotation Facebook ad Introduction by ad spy method

“Pure Zen Flotation” introduction:Enter an oasis of peace, tranquility and wellbeing,Experience Float Therapy now at Pure Zen.

“Pure Zen Flotation” Facebook ads last run:2020-02-17 06:36:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pure Zen Flotation” ads data to help “Pure Zen Flotation” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pure Zen Flotation”. In this report, we analyze in detail the best ad cases of “Pure Zen Flotation”.

Pure Zen Flotation Top3 Ads Case Study:

Advertisers Pure Zen Flotation Pure Zen Flotation Pure Zen Flotation
Ad title Look After YOU First To Be Able To Care For Others PureZen Float Therapy Canberra, Floatation Canberra Pure Zen Flotation
Ad text Typically people neglect themselves by ignoring health problems such as stress, lack of sleep, no... Experience flotation at Canberra's PureZen float therapy centre. Relax like never before. The bou... My experience at Pure Zen Flotation...
Ad format Video Video Video
Categories Medical Spa Medical Spa Medical Spa
Duration 3 days 4 days 1 days
Like 6 1 12

Pure Zen Flotation Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pure Zen Flotation” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pure Zen Flotation” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pure Zen Flotation” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Look After YOU First To Be Able To Care For Others PureZen Float Therapy Canberra, Floatation Canberra Pure Zen Flotation
Ad text  Typically people neglect themselves by ignoring health problems such as stress, lack of sleep, no...  Experience flotation at Canberra's PureZen float therapy centre. Relax like never before. The bou...  My experience at Pure Zen Flotation...
Ad type  other  other  other
Ad word count 264  151  38

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pure Zen Flotation”, the text type used is other to obtain the best ad performance. “Pure Zen Flotation” can use this copy style more. On the other hand, “Pure Zen Flotation” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pure Zen Flotation” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pure Zen Flotation” are:MESSAGE_PAGE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Pure Zen Flotation” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pure Zen Flotation” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pure Zen Flotation” top 3 ads schedules are: 3 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pure Zen Flotation”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Pure Zen Flotation” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pure Zen Flotation” ad case study report

If you want to check the best ad case study of other advertisers related to “Pure Zen Flotation”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pure Zen Flotation”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.