Award-winning Case Study For Puppy Happiness By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Puppy Happiness”, or large enterprises, they have established a Facebook page for advertising and promotion. “Puppy Happiness” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Puppy Happiness” through the method of adspy!

Puppy Happiness Facebook ad Introduction by ad spy method

“Puppy Happiness” introduction:Puppy Happiness is a community of Puppies, Dogs, and K9s. A place for puppy and dog lovers to enjoy viewing various photos and videos you've ever loved.

“Puppy Happiness” Facebook ads last run:2020-02-21 00:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Puppy Happiness” ads data to help “Puppy Happiness” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Puppy Happiness”. In this report, we analyze in detail the best ad cases of “Puppy Happiness”.

Puppy Happiness Top3 Ads Case Study:

Advertisers Puppy Happiness Puppy Happiness Puppy Happiness
Ad title Subscribe Now for FREE! Sign Up Now for FREE! Puppy Happiness
Ad text Grab Your FREE ✨ PET Newsletter! Grab Your FREE ✨ PET Newsletter! Puppies are a source of pure LOVE & HAPPINESS.... "Happiness begets Happiness". LIKE & FOLLOW Pup...
Ad format Image Image Video
Categories Community Community Community
Duration 13 days 21 days 1 days
Like 0 2 2

Puppy Happiness Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Puppy Happiness” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Puppy Happiness” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Puppy Happiness” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Subscribe Now for FREE! Sign Up Now for FREE! Puppy Happiness
Ad text  Grab Your FREE ✨ PET Newsletter!  Grab Your FREE ✨ PET Newsletter!  Puppies are a source of pure LOVE & HAPPINESS.... "Happiness begets Happiness". LIKE & FOLLOW Pup...
Ad type  other  other  other
Ad word count 33  33  141

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Puppy Happiness”, the text type used is other to obtain the best ad performance. “Puppy Happiness” can use this copy style more. On the other hand, “Puppy Happiness” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Puppy Happiness” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Puppy Happiness” are:SUBSCRIBE,SIGN_UP,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SUBSCRIBE” help “Puppy Happiness” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Puppy Happiness” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Puppy Happiness” top 3 ads schedules are: 13 days,21 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Puppy Happiness”‘s top 1 ad duration is 13 days. Every advertisement has a life cycle.
“Puppy Happiness” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Puppy Happiness” ad case study report

If you want to check the best ad case study of other advertisers related to “Puppy Happiness”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Puppy Happiness”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.