Award-winning Case Study For Punto Ticket By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Punto Ticket”, or large enterprises, they have established a Facebook page for advertising and promotion. “Punto Ticket” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Punto Ticket” through the method of adspy!

Punto Ticket Facebook ad Introduction by ad spy method

“Punto Ticket” introduction:Tu entrada para los mejores eventos!

“Punto Ticket” Facebook ads last run:2020-02-25 08:30:13

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Punto Ticket” ads data to help “Punto Ticket” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Punto Ticket”. In this report, we analyze in detail the best ad cases of “Punto Ticket”.

Punto Ticket Top3 Ads Case Study:

Advertisers Punto Ticket Punto Ticket Punto Ticket
Ad title Punto Ticket  20% Dcto entradas Rhapsody  30% Dcto entradas La Beriso
Ad text 40% DE DCTO | We Will Rock You - Queen Sinfónico Un espectáculo único que te llevará por un reco... ¡ÚLTIMAS HORAS, ÚLTIMOS DESCUENTOS! La banda de power metal sinfónico italiana Turilli / Lione ... El amor es compartir, reir, bailar, cantar, soñar y mucho más junto a los que más quieres. #Amem...
Ad format Image Image Image
Categories other other other
Duration 3 days 1 days 1 days
Like 59 47 7

Punto Ticket Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Punto Ticket” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Punto Ticket” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Punto Ticket” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Punto Ticket 20% Dcto entradas Rhapsody 30% Dcto entradas La Beriso
Ad text  40% DE DCTO | We Will Rock You - Queen Sinfónico Un espectáculo único que te llevará por un reco...  ¡ÚLTIMAS HORAS, ÚLTIMOS DESCUENTOS! La banda de power metal sinfónico italiana Turilli / Lione ...  El amor es compartir, reir, bailar, cantar, soñar y mucho más junto a los que más quieres. #Amem...
Ad type  other  other  other
Ad word count 461  350  253

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Punto Ticket”, the text type used is other to obtain the best ad performance. “Punto Ticket” can use this copy style more. On the other hand, “Punto Ticket” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Punto Ticket” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Punto Ticket” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Punto Ticket” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Punto Ticket” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Punto Ticket” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Punto Ticket”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Punto Ticket” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Punto Ticket” ad case study report

If you want to check the best ad case study of other advertisers related to “Punto Ticket”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Punto Ticket”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.