Award-winning Case Study For PsA and Me By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “PsA and Me”, or large enterprises, they have established a Facebook page for advertising and promotion. “PsA and Me” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “PsA and Me” through the method of adspy!

PsA and Me Facebook ad Introduction by ad spy method

“PsA and Me” introduction:PSA and Me is a global lifestyle platform dedicated to PsA patients.

“PsA and Me” Facebook ads last run:2020-02-22 08:22:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “PsA and Me” ads data to help “PsA and Me” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “PsA and Me”. In this report, we analyze in detail the best ad cases of “PsA and Me”.

PsA and Me Top3 Ads Case Study:

Advertisers PsA and Me PsA and Me PsA and Me
Ad title PsA and Me Timeline Photos Top PsA misconceptions
Ad text We've spoken before about how exercise can benefit those with psoriatic arthritis, but we also kn... Whether it's emotional or physical, 57% of people living with PsA find that the condition has an ... Living with an invisible illness means fighting a disease as well as people’s misconceptions. We’...
Ad format Video Image Image
Categories Community Community Community
Duration 29 days 29 days 1 days
Like 155 184 50

PsA and Me Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “PsA and Me” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“PsA and Me” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “PsA and Me” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title PsA and Me Timeline Photos Top PsA misconceptions
Ad text  We've spoken before about how exercise can benefit those with psoriatic arthritis, but we also kn...  Whether it's emotional or physical, 57% of people living with PsA find that the condition has an ...  Living with an invisible illness means fighting a disease as well as people’s misconceptions. We’...
Ad type  other  other  other
Ad word count 199  283  114

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “PsA and Me”, the text type used is other to obtain the best ad performance. “PsA and Me” can use this copy style more. On the other hand, “PsA and Me” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “PsA and Me” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “PsA and Me” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “PsA and Me” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “PsA and Me” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “PsA and Me” top 3 ads schedules are: 29 days,29 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “PsA and Me”‘s top 1 ad duration is 29 days. Every advertisement has a life cycle.
“PsA and Me” should put ads in the best time period, so that ads get the most value in a limited time.

Related “PsA and Me” ad case study report

If you want to check the best ad case study of other advertisers related to “PsA and Me”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “PsA and Me”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.