Award-winning Case Study For Project Physique By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Project Physique”, or large enterprises, they have established a Facebook page for advertising and promotion. “Project Physique” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Project Physique” through the method of adspy!

Project Physique Facebook ad Introduction by ad spy method

“Project Physique” introduction:Online Coaching / Transformations en Ligne Booking : Snapchat : sambfitness Youtube : Coach Sam B. Instagram : @theprojectphysique

“Project Physique” Facebook ads last run:2020-02-17 09:40:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Project Physique” ads data to help “Project Physique” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Project Physique”. In this report, we analyze in detail the best ad cases of “Project Physique”.

Project Physique Top3 Ads Case Study:

Advertisers Project Physique Project Physique Project Physique
Ad title Coach Web - Samuel Beaudry (@samb_fitness) • Instagram photos and videos ES-TU PRÊT POUR TON DÉFI SUMMER 2019? GRATUIT : 60+ Recettes Santés Incroyables
Ad text [LIVRE DE RECETTES GRATUIT] Tu aimerais des dizaines de recettes de santé pour t'aider dans tes ... [6 PLACES RESTANTES ...] Avez-vous assez des diètes restrictives Poulet-Brocoli qui vous font tou... [LIVRE DE RECETTES GRATUIT] Téléchargez dès maintenant des dizaines de recettes santés incroyabl...
Ad format Image Video Image
Categories Personal Coach Personal Coach Personal Coach
Duration 28 days 24 days 24 days
Like 0 35 64

Project Physique Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Project Physique” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Project Physique” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Project Physique” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Coach Web - Samuel Beaudry (@samb_fitness) • Instagram photos and videos ES-TU PRÊT POUR TON DÉFI SUMMER 2019? GRATUIT : 60+ Recettes Santés Incroyables
Ad text  [LIVRE DE RECETTES GRATUIT] Tu aimerais des dizaines de recettes de santé pour t'aider dans tes ...  [6 PLACES RESTANTES ...] Avez-vous assez des diètes restrictives Poulet-Brocoli qui vous font tou...  [LIVRE DE RECETTES GRATUIT] Téléchargez dès maintenant des dizaines de recettes santés incroyabl...
Ad type  other  other  other
Ad word count 489  888  327

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Project Physique”, the text type used is other to obtain the best ad performance. “Project Physique” can use this copy style more. On the other hand, “Project Physique” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Project Physique” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Project Physique” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Project Physique” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Project Physique” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Project Physique” top 3 ads schedules are: 28 days,24 days, and 24 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Project Physique”‘s top 1 ad duration is 28 days. Every advertisement has a life cycle.
“Project Physique” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Project Physique” ad case study report

If you want to check the best ad case study of other advertisers related to “Project Physique”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Project Physique”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.