Pro-Skin Guider Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Pro-Skin Guider” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Pro-Skin Guider” ads and analyzes advertising data to help “Pro-Skin Guider” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Pro-Skin Guider”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Pro-Skin Guider”.

Pro-Skin Guider Facebook adspy

“Pro-Skin Guider” introduction:

“Pro-Skin Guider” Facebook ads last run:2020-02-17 05:16:31

Top3 Advertising Case Study:

Advertisers Pro-Skin Guider Pro-Skin Guider Pro-Skin Guider
Ad title Photos from Pro-Skin Guider's post 臉上痘印斑點,靠佢輕鬆消除! Photos from Pro-Skin Guider's post
Ad text 【冬季內油外乾:試了那麼多,原來用這一瓶就夠了?】 感謝 Karen Lee(32歲)分享: 「因為我個人是屬於「外油內乾」的膚質,特別氣溫降低,代謝減慢,肌膚對於保養品的吸收能力也明顯下降。... 喺佢啦!試左咁多牌子就呢支最有效 因為以前生暗瘡自己會手賤去擠,搞到成面印 好彩用咗呢支☞周美白淡斑 佢喺以前台灣專櫃品牌嘅產品 入面加咗台灣衛生局都認可嘅美白... 【一個代謝周期,膚質改善,連黑眼圈也消了】 長期熬夜+飲食不均+用錯保養品導致的黑眼圈痘痘 以及曬太陽變黑的皮膚+變紅的痘疤 竟然在一個膚質的代謝周期就改善了?!
Ad format Carousel Video Carousel
Categories Community Community Community
Duration 83 days 3 days 3 days
Like 4 24 5

Pro-Skin Guider facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Pro-Skin Guider” top 3 ads are Carousel,Video, and Carousel.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

Ad titlePhotos from Pro-Skin Guider's post臉上痘印斑點,靠佢輕鬆消除!Photos from Pro-Skin Guider's post
Ad text 【冬季內油外乾:試了那麼多,原來用這一瓶就夠了?】 感謝 Karen Lee(32歲)分享: 「因為我個人是屬於「外油內乾」的膚質,特別氣溫降低,代謝減慢,肌膚對於保養品的吸收能力也明顯下降。... 喺佢啦!試左咁多牌子就呢支最有效 因為以前生暗瘡自己會手賤去擠,搞到成面印 好彩用咗呢支☞周美白淡斑 佢喺以前台灣專櫃品牌嘅產品 入面加咗台灣衛生局都認可嘅美白... 【一個代謝周期,膚質改善,連黑眼圈也消了】 長期熬夜+飲食不均+用錯保養品導致的黑眼圈痘痘 以及曬太陽變黑的皮膚+變紅的痘疤 竟然在一個膚質的代謝周期就改善了?!
Ad type other other other
Ad word count396 211 667

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Pro-Skin Guider”, the text type used is other to obtain the best advertising results. “Pro-Skin Guider” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Pro-Skin Guider” are:N/A,WATCH_MORE,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “Pro-Skin Guider” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Pro-Skin Guider” When Facebook ads are placed on Facebook, the ad schedules are 83 days,3 days, and 3 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Pro-Skin Guider”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.