Award-winning Case Study For Pro Bono Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pro Bono Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pro Bono Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pro Bono Australia” through the method of adspy!

Pro Bono Australia Facebook ad Introduction by ad spy method

“Pro Bono Australia” introduction:A social resource for people who want to engage with Australia’s Not for Profit community.

“Pro Bono Australia” Facebook ads last run:2020-02-21 17:28:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pro Bono Australia” ads data to help “Pro Bono Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pro Bono Australia”. In this report, we analyze in detail the best ad cases of “Pro Bono Australia”.

Pro Bono Australia Top3 Ads Case Study:

Advertisers Pro Bono Australia Pro Bono Australia Pro Bono Australia
Ad title Be Found. Get Funded. People with severe mental illness left behind in NDIS transition | PBA And, we’re off (at last)
Ad text Include your charity in the Guide to Giving and reach an unparalleled network of over one million... The NDIA has estimated the scheme will only support 64,000 people with psychosocial disability, m... While we all have our sights firmly set on 18 May, it's important to remember to look beyond elec...
Ad format Image Image Image
Categories Community Organization Community Organization Community Organization
Duration 71 days 1 days 1 days
Like 0 20 9

Pro Bono Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pro Bono Australia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pro Bono Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pro Bono Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Be Found. Get Funded. People with severe mental illness left behind in NDIS transition | PBA And, we’re off (at last)
Ad text  Include your charity in the Guide to Giving and reach an unparalleled network of over one million...  The NDIA has estimated the scheme will only support 64,000 people with psychosocial disability, m...  While we all have our sights firmly set on 18 May, it's important to remember to look beyond elec...
Ad type  other  other  other
Ad word count 212  235  171

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pro Bono Australia”, the text type used is other to obtain the best ad performance. “Pro Bono Australia” can use this copy style more. On the other hand, “Pro Bono Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pro Bono Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pro Bono Australia” are:APPLY_NOW,NO_BUTTON,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Pro Bono Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pro Bono Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pro Bono Australia” top 3 ads schedules are: 71 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pro Bono Australia”‘s top 1 ad duration is 71 days. Every advertisement has a life cycle.
“Pro Bono Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pro Bono Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Pro Bono Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pro Bono Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.