Award-winning Case Study For Principal Financial Group By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Principal Financial Group”, or large enterprises, they have established a Facebook page for advertising and promotion. “Principal Financial Group” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Principal Financial Group” through the method of adspy!

Principal Financial Group Facebook ad Introduction by ad spy method

“Principal Financial Group” introduction:We are Principal Financial Group®. We help people and companies around the world build, protect and advance their financial well-being.

“Principal Financial Group” Facebook ads last run:2020-02-17 05:00:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Principal Financial Group” ads data to help “Principal Financial Group” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Principal Financial Group”. In this report, we analyze in detail the best ad cases of “Principal Financial Group”.

Principal Financial Group Top3 Ads Case Study:

 1st2nd3rd
Advertisers Principal Financial Group Principal Financial Group Principal Financial Group
Ad title Principal IRA Rollover Principal IRA Rollover To deliver better retirement outcomes, get to know Principal better.
Ad text We can’t make your retirement countdown faster, but we’re always there to help you reach your ret... Retirement saving might not be your first thing on your mind when you land that dream job, but we... Create an even better offering for you and your employees by leveraging the best-of-the-best capa...
CTA type LEARN_MORE LEARN_MORE N/A
Ad format Carousel Carousel Image
Categories other other other
Duration 8 days 1 days 1 days
Like 156 83 221

Principal Financial Group Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Principal Financial Group” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Principal Financial Group” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Principal Financial Group” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Principal IRA Rollover Principal IRA Rollover To deliver better retirement outcomes, get to know Principal better.
Ad text  We can’t make your retirement countdown faster, but we’re always there to help you reach your ret...  Retirement saving might not be your first thing on your mind when you land that dream job, but we...  Create an even better offering for you and your employees by leveraging the best-of-the-best capa...
Ad type  other  other  other
Ad word count 119  136  172

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Principal Financial Group”, the text type used is other to obtain the best ad performance. “Principal Financial Group” can use this copy style more. On the other hand, “Principal Financial Group” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Principal Financial Group” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Principal Financial Group” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Principal Financial Group” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Principal Financial Group” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Principal Financial Group” top 3 ads schedules are: 8 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Principal Financial Group”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Principal Financial Group” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Principal Financial Group” ad case study report

If you want to check the best ad case study of other advertisers related to “Principal Financial Group”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Principal Financial Group”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.