Award-winning Case Study For Princeton Tec By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Princeton Tec”, or large enterprises, they have established a Facebook page for advertising and promotion. “Princeton Tec” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Princeton Tec” through the method of adspy!

Princeton Tec Facebook ad Introduction by ad spy method

“Princeton Tec” introduction:American made personal lighting products trusted in the backyard, the backcountry, on the battlefield and below the sea since 1975. #lightconquers

“Princeton Tec” Facebook ads last run:2020-02-21 21:08:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Princeton Tec” ads data to help “Princeton Tec” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Princeton Tec”. In this report, we analyze in detail the best ad cases of “Princeton Tec”.

Princeton Tec Top3 Ads Case Study:

 1st2nd3rd
Advertisers Princeton Tec Princeton Tec Princeton Tec
Ad title Explore the outlet Princeton Tec SNAP Multi-Use Light
Ad text Be the brightest one out there this summer by saving the most on your new headlamp. American Made Personal Lighting Products Since 1975. Shopping for someone who is into a little bit of everything?
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Image Carousel Carousel
Categories Outdoor & Sporting Goods Company Outdoor & Sporting Goods Company Outdoor & Sporting Goods Company
Duration 1 days 3 days 11 days
Like 3 22 5

Princeton Tec Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Princeton Tec” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Princeton Tec” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Princeton Tec” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Explore the outlet Princeton Tec SNAP Multi-Use Light
Ad text  Be the brightest one out there this summer by saving the most on your new headlamp.  American Made Personal Lighting Products Since 1975.  Shopping for someone who is into a little bit of everything?
Ad type  other  other  other
Ad word count 83  52  60

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Princeton Tec”, the text type used is other to obtain the best ad performance. “Princeton Tec” can use this copy style more. On the other hand, “Princeton Tec” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Princeton Tec” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Princeton Tec” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Princeton Tec” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Princeton Tec” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Princeton Tec” top 3 ads schedules are: 1 days,3 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Princeton Tec”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Princeton Tec” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Princeton Tec” ad case study report

If you want to check the best ad case study of other advertisers related to “Princeton Tec”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Princeton Tec”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.