Award-winning Case Study For Princess Cruises By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Princess Cruises”, or large enterprises, they have established a Facebook page for advertising and promotion. “Princess Cruises” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Princess Cruises” through the method of adspy!

Princess Cruises Facebook ad Introduction by ad spy method

“Princess Cruises” introduction:Welcome to the Princess Cruises Facebook page! Here we like to share updates about our ships, destinations, passengers and crew. Share your Princess experiences too!

“Princess Cruises” Facebook ads last run:2020-02-17 05:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Princess Cruises” ads data to help “Princess Cruises” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Princess Cruises”. In this report, we analyze in detail the best ad cases of “Princess Cruises”.

Princess Cruises Top3 Ads Case Study:

Advertisers Princess Cruises Princess Cruises Princess Cruises
Ad title 13 nights from $1,799pp Cruise the British Isles A timeless journey. Our newest ship.
Ad text Get our best price fare on Majestic Princess and Regal Princess cruises! Breathe in the Irish countryside, take in the mystery of Loch Ness, and marvel at castles. The Mediterranean becomes your personal tapas on Discovery Princess, the newest jewel in the Prin...
Ad format Image Video Video
Categories other other other
Duration 1 days 1 days 18 days
Like 349 205 781

Princess Cruises Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Princess Cruises” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Princess Cruises” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Princess Cruises” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 13 nights from $1,799pp Cruise the British Isles A timeless journey. Our newest ship.
Ad text  Get our best price fare on Majestic Princess and Regal Princess cruises!  Breathe in the Irish countryside, take in the mystery of Loch Ness, and marvel at castles.  The Mediterranean becomes your personal tapas on Discovery Princess, the newest jewel in the Prin...
Ad type  other  other  other
Ad word count 72  90  231

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Princess Cruises”, the text type used is other to obtain the best ad performance. “Princess Cruises” can use this copy style more. On the other hand, “Princess Cruises” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Princess Cruises” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Princess Cruises” are:BOOK_TRAVEL,LEARN_MORE,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Princess Cruises” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Princess Cruises” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Princess Cruises” top 3 ads schedules are: 1 days,1 days, and 18 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Princess Cruises”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Princess Cruises” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Princess Cruises” ad case study report

If you want to check the best ad case study of other advertisers related to “Princess Cruises”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Princess Cruises”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.