Award-winning Case Study For Primo Water By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Primo Water”, or large enterprises, they have established a Facebook page for advertising and promotion. “Primo Water” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Primo Water” through the method of adspy!

Primo Water Facebook ad Introduction by ad spy method

“Primo Water” introduction:Inspiring healthier lives through better water.

“Primo Water” Facebook ads last run:2020-02-17 06:52:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Primo Water” ads data to help “Primo Water” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Primo Water”. In this report, we analyze in detail the best ad cases of “Primo Water”.

Primo Water Top3 Ads Case Study:

Advertisers Primo Water Primo Water Primo Water
Ad title Kick Tap Water To The Curb First-Steps Water Dispenser Use code HTRIO20 for 20% off
Ad text Stainless Steel hTRIO Is Back In Stock! With just a push of a button: ✅ Get instant access to c... "Our First-Steps Water Dispenser has been a hot commodity among the little people since they can ... We just made creating healthy habits a little easier. Get 20% off with code HTRIO20. ✔️FREE Ship...
Ad format Video Image Video
Categories other Bottled Water Supplier Bottled Water Supplier
Duration 1 days 1 days 33 days
Like 45 15 65

Primo Water Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Primo Water” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Primo Water” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Primo Water” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Kick Tap Water To The Curb First-Steps Water Dispenser Use code HTRIO20 for 20% off
Ad text  Stainless Steel hTRIO Is Back In Stock! With just a push of a button: ✅ Get instant access to c...  "Our First-Steps Water Dispenser has been a hot commodity among the little people since they can ...  We just made creating healthy habits a little easier. Get 20% off with code HTRIO20. ✔️FREE Ship...
Ad type  other  other  other
Ad word count 157  368  188

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Primo Water”, the text type used is other to obtain the best ad performance. “Primo Water” can use this copy style more. On the other hand, “Primo Water” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Primo Water” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Primo Water” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Primo Water” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Primo Water” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Primo Water” top 3 ads schedules are: 1 days,1 days, and 33 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Primo Water”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Primo Water” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Primo Water” ad case study report

If you want to check the best ad case study of other advertisers related to “Primo Water”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Primo Water”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.