Award-winning Case Study For Primeau Vélo By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Primeau Vélo”, or large enterprises, they have established a Facebook page for advertising and promotion. “Primeau Vélo” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Primeau Vélo” through the method of adspy!

Primeau Vélo Facebook ad Introduction by ad spy method

“Primeau Vélo” introduction:Des milliers de kilomètres parcourus et plus de quatre-vingt années d'expérience à votre service.

“Primeau Vélo” Facebook ads last run:2020-02-17 07:24:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Primeau Vélo” ads data to help “Primeau Vélo” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Primeau Vélo”. In this report, we analyze in detail the best ad cases of “Primeau Vélo”.

Primeau Vélo Top3 Ads Case Study:

Advertisers Primeau Vélo Primeau Vélo Primeau Vélo
Ad title 10 idées cadeaux pour les passionnés de vélo Primeau Vélo Guide d'achat
Ad text Que ce soit pour l’entretien du vélo, pour améliorer les performances ou afficher sa passion, nou... Maximize your potential and ride, regardless of weather conditions! Achieve your goal with Tacx  On choisit un vélo de montagne pour rouler hors des sentiers battus ⛰️ Apprenez-en plus avec not...
Ad format Image Carousel Image
Categories other other Bicycle Shop
Duration 1 days 1 days 40 days
Like 23 12 7

Primeau Vélo Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Primeau Vélo” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Primeau Vélo” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Primeau Vélo” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 10 idées cadeaux pour les passionnés de vélo Primeau Vélo Guide d'achat
Ad text  Que ce soit pour l’entretien du vélo, pour améliorer les performances ou afficher sa passion, nou...  Maximize your potential and ride, regardless of weather conditions! Achieve your goal with Tacx  On choisit un vélo de montagne pour rouler hors des sentiers battus ⛰️ Apprenez-en plus avec not...
Ad type  other  other  other
Ad word count 185  97  116

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Primeau Vélo”, the text type used is other to obtain the best ad performance. “Primeau Vélo” can use this copy style more. On the other hand, “Primeau Vélo” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Primeau Vélo” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Primeau Vélo” are:LEARN_MORE,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Primeau Vélo” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Primeau Vélo” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Primeau Vélo” top 3 ads schedules are: 1 days,1 days, and 40 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Primeau Vélo”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Primeau Vélo” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Primeau Vélo” ad case study report

If you want to check the best ad case study of other advertisers related to “Primeau Vélo”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Primeau Vélo”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.