Award-winning Case Study For Pretty App By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pretty App”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pretty App” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pretty App” through the method of adspy!

Pretty App Facebook ad Introduction by ad spy method

“Pretty App” introduction:Cộng đồng làm đẹp kết nối những tín đồ yêu cái đẹp khắp Việt Nam. Tuyển chọn những sản phẩm top rate trong cộng đồng với giá cả hợp lý, chất lượng tốt.

“Pretty App” Facebook ads last run:2020-02-11 05:12:52

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pretty App” ads data to help “Pretty App” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pretty App”. In this report, we analyze in detail the best ad cases of “Pretty App”.

Pretty App Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pretty App Pretty App Pretty App
Ad title Photos from Pretty App's post KEM CHỐNG NẮNG ELTA MD SPF46 Pretty.Tips - Những món mỹ phẩm mà phụ nữ tuổi 24+ nhất định không thể thiếu
Ad text Mặt nạ Make Pr:em giảm 3️⃣️️0️⃣️% tại Pretty Tips Combo 3 mask chỉ còn #84k, xem tại bit.ly/mak... Bạn thích dùng kem chống nắng Elta MD SPF______? --- Kem chống nắng vật lý + hóa học Elta MD UV ... ĐỪNG CHỦ QUAN MÀ LƠ LÀ DƯỠNG DA NẾU BẠN ĐÃ 24+ Tại sao phải là 24 tuổi? Vì khi đó da dừng phát t...
CTA type N/A MESSAGE_PAGE N/A
Ad format Carousel Video Image
Categories Health/Beauty Blogger Blogger
Duration 1 days 1 days 1 days
Like 54 11 30

Pretty App Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pretty App” top 3 ads are: Carousel,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pretty App” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pretty App” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Pretty App's post KEM CHỐNG NẮNG ELTA MD SPF46 Pretty.Tips - Những món mỹ phẩm mà phụ nữ tuổi 24+ nhất định không thể thiếu
Ad text  Mặt nạ Make Pr:em giảm 3️⃣️️0️⃣️% tại Pretty Tips Combo 3 mask chỉ còn #84k, xem tại bit.ly/mak...  Bạn thích dùng kem chống nắng Elta MD SPF______? --- Kem chống nắng vật lý + hóa học Elta MD UV ...  ĐỪNG CHỦ QUAN MÀ LƠ LÀ DƯỠNG DA NẾU BẠN ĐÃ 24+ Tại sao phải là 24 tuổi? Vì khi đó da dừng phát t...
Ad type  other  other  other
Ad word count 251  547  360

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pretty App”, the text type used is other to obtain the best ad performance. “Pretty App” can use this copy style more. On the other hand, “Pretty App” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pretty App” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pretty App” are:N/A,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Pretty App” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pretty App” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pretty App” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pretty App”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Pretty App” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pretty App” ad case study report

If you want to check the best ad case study of other advertisers related to “Pretty App”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pretty App”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.