Award-winning Case Study For Premier Inn By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Premier Inn”, or large enterprises, they have established a Facebook page for advertising and promotion. “Premier Inn” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Premier Inn” through the method of adspy!

Premier Inn Facebook ad Introduction by ad spy method

“Premier Inn” introduction:Welcome to the official Premier Inn Facebook profile. Our team is online Monday - Sunday 8am to 10pm.

“Premier Inn” Facebook ads last run:2020-02-26 09:02:23

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Premier Inn” ads data to help “Premier Inn” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Premier Inn”. In this report, we analyze in detail the best ad cases of “Premier Inn”.

Premier Inn Top3 Ads Case Study:

Advertisers Premier Inn Premier Inn Premier Inn
Ad title Premier Inn Breakfast The UK's largest hotel chain {{}}
Ad text There's something on the menu for everyone! Over 800 great value hotels Book direct for unbeatable rates at over 750 great value UK hotels.
Ad format Video Video Carousel
Categories other other other
Duration 1 days 1 days 48 days
Like 1767 862 0

Premier Inn Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Premier Inn” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Premier Inn” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Premier Inn” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Premier Inn Breakfast The UK's largest hotel chain {{}}
Ad text  There's something on the menu for everyone!  Over 800 great value hotels  Book direct for unbeatable rates at over 750 great value UK hotels.
Ad type  other  other  other
Ad word count 43  27  67

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Premier Inn”, the text type used is other to obtain the best ad performance. “Premier Inn” can use this copy style more. On the other hand, “Premier Inn” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Premier Inn” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Premier Inn” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Premier Inn” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Premier Inn” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Premier Inn” top 3 ads schedules are: 1 days,1 days, and 48 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Premier Inn”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Premier Inn” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Premier Inn” ad case study report

If you want to check the best ad case study of other advertisers related to “Premier Inn”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Premier Inn”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.