Award-winning Case Study For Prefeitura de São Paulo By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Prefeitura de São Paulo”, or large enterprises, they have established a Facebook page for advertising and promotion. “Prefeitura de São Paulo” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Prefeitura de São Paulo” through the method of adspy!

Prefeitura de São Paulo Facebook ad Introduction by ad spy method

“Prefeitura de São Paulo” introduction:Nós somos a Prefeitura da maior cidade do Brasil. Cidade da qual você e outras 12 milhões de pessoas, de todos os cantos do mundo, fazem parte. Bem-vindo!

“Prefeitura de São Paulo” Facebook ads last run:2020-02-17 09:24:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Prefeitura de São Paulo” ads data to help “Prefeitura de São Paulo” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Prefeitura de São Paulo”. In this report, we analyze in detail the best ad cases of “Prefeitura de São Paulo”.

Prefeitura de São Paulo Top3 Ads Case Study:

Advertisers Prefeitura de São Paulo Prefeitura de São Paulo Prefeitura de São Paulo
Ad title Cidade de São Paulo Cidade de São Paulo Prefeitura de São Paulo
Ad text Diário da Obra! O córrego Anhanguera, aqui no centro, recebeu investimento de R$ 22,6 milhões par... Avança Saúde! A AMA/UBS perto da sua casa recebeu melhorias! Manutenção de pintura, piso, adequaç... Na adolescência, o corpo não está preparado para a ingestão de bebidas alcoólicas. O álcool afeta...
Ad format Video Image Image
Categories other other other
Duration 1 days 1 days 13 days
Like 196 432 16825

Prefeitura de São Paulo Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Prefeitura de São Paulo” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Prefeitura de São Paulo” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Prefeitura de São Paulo” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cidade de São Paulo Cidade de São Paulo Prefeitura de São Paulo
Ad text  Diário da Obra! O córrego Anhanguera, aqui no centro, recebeu investimento de R$ 22,6 milhões par...  Avança Saúde! A AMA/UBS perto da sua casa recebeu melhorias! Manutenção de pintura, piso, adequaç...  Na adolescência, o corpo não está preparado para a ingestão de bebidas alcoólicas. O álcool afeta...
Ad type  other  other  other
Ad word count 309  247  404

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Prefeitura de São Paulo”, the text type used is other to obtain the best ad performance. “Prefeitura de São Paulo” can use this copy style more. On the other hand, “Prefeitura de São Paulo” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Prefeitura de São Paulo” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Prefeitura de São Paulo” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Prefeitura de São Paulo” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Prefeitura de São Paulo” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Prefeitura de São Paulo” top 3 ads schedules are: 1 days,1 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Prefeitura de São Paulo”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Prefeitura de São Paulo” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Prefeitura de São Paulo” ad case study report

If you want to check the best ad case study of other advertisers related to “Prefeitura de São Paulo”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Prefeitura de São Paulo”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.