Award-winning Case Study For PPG People By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “PPG People”, or large enterprises, they have established a Facebook page for advertising and promotion. “PPG People” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “PPG People” through the method of adspy!

PPG People Facebook ad Introduction by ad spy method

“PPG People” introduction:What started as a printed magazine for our PPG colleagues in Europe, Middle East & Africa (EMEA) has grown into a digital platform, a place for sharing news and stories as it happens!

“PPG People” Facebook ads last run:2020-02-17 09:24:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “PPG People” ads data to help “PPG People” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “PPG People”. In this report, we analyze in detail the best ad cases of “PPG People”.

PPG People Top3 Ads Case Study:

 1st2nd3rd
Advertisers PPG People PPG People PPG People
Ad title PPG People PPG People PPG People
Ad text Everyday we are making the world a more beautiful place. Like our page to find out more! #PPGProud Life at the PPG company is colorful! Like our page and learn more about us. #PPGProud Read how our employees take brushes into their hands and beautify the world! ️
CTA type LIKE_PAGE LIKE_PAGE LEARN_MORE
Ad format Image Image Video
Categories Chemical Company Chemical Company Chemical Company
Duration 20 days 20 days 20 days
Like 1 3 0

PPG People Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “PPG People” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“PPG People” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “PPG People” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title PPG People PPG People PPG People
Ad text  Everyday we are making the world a more beautiful place. Like our page to find out more! #PPGProud  Life at the PPG company is colorful! Like our page and learn more about us. #PPGProud  Read how our employees take brushes into their hands and beautify the world! ️
Ad type  other  other  other
Ad word count 98  86  78

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “PPG People”, the text type used is other to obtain the best ad performance. “PPG People” can use this copy style more. On the other hand, “PPG People” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “PPG People” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “PPG People” are:LIKE_PAGE,LIKE_PAGE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “PPG People” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “PPG People” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “PPG People” top 3 ads schedules are: 20 days,20 days, and 20 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “PPG People”‘s top 1 ad duration is 20 days. Every advertisement has a life cycle.
“PPG People” should put ads in the best time period, so that ads get the most value in a limited time.

Related “PPG People” ad case study report

If you want to check the best ad case study of other advertisers related to “PPG People”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “PPG People”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.