Award-winning Case Study For Pour La Vie By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pour La Vie”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pour La Vie” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pour La Vie” through the method of adspy!

Pour La Vie Facebook ad Introduction by ad spy method

“Pour La Vie” introduction:Pour La Vie 營業時間: 星期一至五 11:00-20:00 星期六 11:00-17:00 星期日或公眾假期 休息

“Pour La Vie” Facebook ads last run:2020-02-17 05:28:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pour La Vie” ads data to help “Pour La Vie” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pour La Vie”. In this report, we analyze in detail the best ad cases of “Pour La Vie”.

Pour La Vie Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pour La Vie Pour La Vie Pour La Vie
Ad title 透過 Messenger 聯繫 透過 Messenger 聯繫 透過 Messenger 聯繫
Ad text 【花形戒指系列 - 玫瑰 】 「你在玫瑰身上所花費的時間,讓你的玫瑰花變得如此重要。」 -《小王子》 用心愛自己內心的玫瑰 堅忍試煉做個更好的自己。 ---------------------... 【客人訂製的18K金印章戒指】 印章戒指上的圖案是客人自己設計的。為了讓客人更放心出來的製成品是想像的模樣, Pour La Vie 提供以下階段以確保設計的精準度及能夠調整至合客人心意的模樣... 【藤枝上的花朵鑽石戒指】 一段愛情就像藤枝上的花朵,經過時間和日月精華的滋養才能在藤枝上萌芽,含苞待放,盛放出迷人奪目的花兒。 --------------------------------...
CTA type MESSAGE_PAGE LEARN_MORE MESSAGE_PAGE
Ad format Carousel Carousel Carousel
Categories Jewelry & Watches Store Jewelry & Watches Store Jewelry & Watches Store
Duration 1 days 11 days 48 days
Like 0 1 0

Pour La Vie Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pour La Vie” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pour La Vie” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pour La Vie” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 透過 Messenger 聯繫 透過 Messenger 聯繫 透過 Messenger 聯繫
Ad text  【花形戒指系列 - 玫瑰 】 「你在玫瑰身上所花費的時間,讓你的玫瑰花變得如此重要。」 -《小王子》 用心愛自己內心的玫瑰 堅忍試煉做個更好的自己。 ---------------------...  【客人訂製的18K金印章戒指】 印章戒指上的圖案是客人自己設計的。為了讓客人更放心出來的製成品是想像的模樣, Pour La Vie 提供以下階段以確保設計的精準度及能夠調整至合客人心意的模樣...  【藤枝上的花朵鑽石戒指】 一段愛情就像藤枝上的花朵,經過時間和日月精華的滋養才能在藤枝上萌芽,含苞待放,盛放出迷人奪目的花兒。 --------------------------------...
Ad type  other  other  other
Ad word count 217  313  212

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pour La Vie”, the text type used is other to obtain the best ad performance. “Pour La Vie” can use this copy style more. On the other hand, “Pour La Vie” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pour La Vie” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pour La Vie” are:MESSAGE_PAGE,LEARN_MORE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Pour La Vie” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pour La Vie” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pour La Vie” top 3 ads schedules are: 1 days,11 days, and 48 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pour La Vie”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Pour La Vie” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pour La Vie” ad case study report

If you want to check the best ad case study of other advertisers related to “Pour La Vie”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pour La Vie”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.