Award-winning Case Study For Pottery Barn Kids By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pottery Barn Kids”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pottery Barn Kids” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pottery Barn Kids” through the method of adspy!

Pottery Barn Kids Facebook ad Introduction by ad spy method

“Pottery Barn Kids” introduction:In need of assistance? Call 800.993.4923

“Pottery Barn Kids” Facebook ads last run:2020-02-17 05:16:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pottery Barn Kids” ads data to help “Pottery Barn Kids” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pottery Barn Kids”. In this report, we analyze in detail the best ad cases of “Pottery Barn Kids”.

Pottery Barn Kids Top3 Ads Case Study:

Advertisers Pottery Barn Kids Pottery Barn Kids Pottery Barn Kids
Ad title Debby Chapman Stigall Egg Hunt Essentials Long Ear Fur Bunny Easter Treat Bucket
Ad text Items in your are popular, buy ‘em before someone else does. Hippity, hoppityEaster’s on the way! From long-lasting furniture to organic bedding, we have the very best must-haves for your little ...
Ad format Carousel Video Carousel
Categories other other other
Duration 4 days 3 days 94 days
Like 0 618 0

Pottery Barn Kids Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pottery Barn Kids” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pottery Barn Kids” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pottery Barn Kids” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Debby Chapman Stigall Egg Hunt Essentials Long Ear Fur Bunny Easter Treat Bucket
Ad text  Items in your are popular, buy ‘em before someone else does.  Hippity, hoppityEaster’s on the way!  From long-lasting furniture to organic bedding, we have the very best must-haves for your little ...
Ad type  other  other  other
Ad word count 61  36  155

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pottery Barn Kids”, the text type used is other to obtain the best ad performance. “Pottery Barn Kids” can use this copy style more. On the other hand, “Pottery Barn Kids” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pottery Barn Kids” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pottery Barn Kids” are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Pottery Barn Kids” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pottery Barn Kids” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pottery Barn Kids” top 3 ads schedules are: 4 days,3 days, and 94 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pottery Barn Kids”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Pottery Barn Kids” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pottery Barn Kids” ad case study report

If you want to check the best ad case study of other advertisers related to “Pottery Barn Kids”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pottery Barn Kids”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.