Award-winning Case Study For Postos Petrobras By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Postos Petrobras”, or large enterprises, they have established a Facebook page for advertising and promotion. “Postos Petrobras” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Postos Petrobras” through the method of adspy!

Postos Petrobras Facebook ad Introduction by ad spy method

“Postos Petrobras” introduction:Por que um atendimento tão bom? Para o seu caminho ser assim. #ésócurtirocaminho

“Postos Petrobras” Facebook ads last run:2020-02-17 06:40:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Postos Petrobras” ads data to help “Postos Petrobras” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Postos Petrobras”. In this report, we analyze in detail the best ad cases of “Postos Petrobras”.

Postos Petrobras Top3 Ads Case Study:

Advertisers Postos Petrobras Postos Petrobras Postos Petrobras
Ad title Cartão do Caminhoneiro Cartão do Caminhoneiro Postos Petrobras
Ad text Com o Cartão do Caminhoneiro, você garante o preço do diesel por 30 dias e ainda economiza abaste... Indique agora o Cartão do Caminhoneiro Petrobras para um amigo e ganhe 10 litros de diesel quando... A BR mudou! Agora, a oportunidade de se juntar ao nosso time segue o modelo de contratação direta...
Ad format Image Image Image
Categories other other other
Duration 2 days 15 days 1 days
Like 1184 842 500

Postos Petrobras Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Postos Petrobras” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Postos Petrobras” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Postos Petrobras” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cartão do Caminhoneiro Cartão do Caminhoneiro Postos Petrobras
Ad text  Com o Cartão do Caminhoneiro, você garante o preço do diesel por 30 dias e ainda economiza abaste...  Indique agora o Cartão do Caminhoneiro Petrobras para um amigo e ganhe 10 litros de diesel quando...  A BR mudou! Agora, a oportunidade de se juntar ao nosso time segue o modelo de contratação direta...
Ad type  other  other  other
Ad word count 199  145  254

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Postos Petrobras”, the text type used is other to obtain the best ad performance. “Postos Petrobras” can use this copy style more. On the other hand, “Postos Petrobras” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Postos Petrobras” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Postos Petrobras” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Postos Petrobras” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Postos Petrobras” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Postos Petrobras” top 3 ads schedules are: 2 days,15 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Postos Petrobras”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Postos Petrobras” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Postos Petrobras” ad case study report

If you want to check the best ad case study of other advertisers related to “Postos Petrobras”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Postos Petrobras”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.