Award-winning Case Study For Port Adelaide Football Club By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Port Adelaide Football Club”, or large enterprises, they have established a Facebook page for advertising and promotion. “Port Adelaide Football Club” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Port Adelaide Football Club” through the method of adspy!

Port Adelaide Football Club Facebook ad Introduction by ad spy method

“Port Adelaide Football Club” introduction:The Port Adelaide Football Club was established in 1870 and is Australia's most successful club with 37 senior premierships. More at

“Port Adelaide Football Club” Facebook ads last run:2020-02-17 09:12:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Port Adelaide Football Club” ads data to help “Port Adelaide Football Club” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Port Adelaide Football Club”. In this report, we analyze in detail the best ad cases of “Port Adelaide Football Club”.

Port Adelaide Football Club Top3 Ads Case Study:

Advertisers Port Adelaide Football Club Port Adelaide Football Club Port Adelaide Football Club
Ad title BUY SUPPORTER PACK Buy Your Season Membership Memberships to suit everyone
Ad text 2-games, 1 scarf. Introducing our new supporter pack for only $75. Every minute. Every moment. Every match. From as little as $20 per game for season 2019. Whether you bleed black, white, teal and silver… or just love a day out with friends and family, ...
Ad format Image Video Video
Categories Sports Club Sports Club Sports Club
Duration 49 days 49 days 49 days
Like 17 5 3

Port Adelaide Football Club Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Port Adelaide Football Club” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Port Adelaide Football Club” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Port Adelaide Football Club” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title BUY SUPPORTER PACK Buy Your Season Membership Memberships to suit everyone
Ad text  2-games, 1 scarf. Introducing our new supporter pack for only $75.  Every minute. Every moment. Every match. From as little as $20 per game for season 2019.  Whether you bleed black, white, teal and silver… or just love a day out with friends and family, ...
Ad type  other  other  other
Ad word count 66  88  145

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Port Adelaide Football Club”, the text type used is other to obtain the best ad performance. “Port Adelaide Football Club” can use this copy style more. On the other hand, “Port Adelaide Football Club” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Port Adelaide Football Club” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Port Adelaide Football Club” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Port Adelaide Football Club” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Port Adelaide Football Club” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Port Adelaide Football Club” top 3 ads schedules are: 49 days,49 days, and 49 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Port Adelaide Football Club”‘s top 1 ad duration is 49 days. Every advertisement has a life cycle.
“Port Adelaide Football Club” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Port Adelaide Football Club” ad case study report

If you want to check the best ad case study of other advertisers related to “Port Adelaide Football Club”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Port Adelaide Football Club”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.