Award-winning Case Study For POPULAR Chinese Books By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “POPULAR Chinese Books”, or large enterprises, they have established a Facebook page for advertising and promotion. “POPULAR Chinese Books” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “POPULAR Chinese Books” through the method of adspy!

POPULAR Chinese Books Facebook ad Introduction by ad spy method

“POPULAR Chinese Books” introduction:

“POPULAR Chinese Books” Facebook ads last run:2020-02-17 05:12:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “POPULAR Chinese Books” ads data to help “POPULAR Chinese Books” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “POPULAR Chinese Books”. In this report, we analyze in detail the best ad cases of “POPULAR Chinese Books”.

POPULAR Chinese Books Top3 Ads Case Study:

Advertisers POPULAR Chinese Books POPULAR Chinese Books POPULAR Chinese Books
Ad title POPULAR Chinese Books POPULAR Chinese Books POPULAR Chinese Books
Ad text 万件商品打折10%起! 「2020大众动漫祭」登场 超值!购买指定参展轻漫,满百折RM15,再赠小礼品! #popularonline #comicfest #comic #lightnove... 【双11限定】 惊喜不间断,第二波优惠再登场! 轻漫现扣10%;特选书折扣高达30%;WOW!11新品等你来挖宝~ 还不是大众网店用户?注册账号可获电子折扣券! *须符条规 #大众书局 #大... 提升自我价值,成为更厉害的人! 心会生病不奇怪,找对方法才是解决之道~
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 3 days 1 days
Like 85 42 44

POPULAR Chinese Books Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “POPULAR Chinese Books” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“POPULAR Chinese Books” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “POPULAR Chinese Books” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title POPULAR Chinese Books POPULAR Chinese Books POPULAR Chinese Books
Ad text  万件商品打折10%起! 「2020大众动漫祭」登场 超值!购买指定参展轻漫,满百折RM15,再赠小礼品! #popularonline #comicfest #comic #lightnove...  【双11限定】 惊喜不间断,第二波优惠再登场! 轻漫现扣10%;特选书折扣高达30%;WOW!11新品等你来挖宝~ 还不是大众网店用户?注册账号可获电子折扣券! *须符条规 #大众书局 #大...  提升自我价值,成为更厉害的人! 心会生病不奇怪,找对方法才是解决之道~
Ad type  other  other  other
Ad word count 245  218  125

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “POPULAR Chinese Books”, the text type used is other to obtain the best ad performance. “POPULAR Chinese Books” can use this copy style more. On the other hand, “POPULAR Chinese Books” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “POPULAR Chinese Books” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “POPULAR Chinese Books” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “POPULAR Chinese Books” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “POPULAR Chinese Books” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “POPULAR Chinese Books” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “POPULAR Chinese Books”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“POPULAR Chinese Books” should put ads in the best time period, so that ads get the most value in a limited time.

Related “POPULAR Chinese Books” ad case study report

If you want to check the best ad case study of other advertisers related to “POPULAR Chinese Books”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “POPULAR Chinese Books”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.