Award-winning Case Study For Pop Fiction By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pop Fiction”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pop Fiction” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pop Fiction” through the method of adspy!

Pop Fiction Facebook ad Introduction by ad spy method

“Pop Fiction” introduction:Publisher of bestselling teen fiction, new adult, and contemporary fantasy fiction stories.

“Pop Fiction” Facebook ads last run:2020-02-01 02:47:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pop Fiction” ads data to help “Pop Fiction” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pop Fiction”. In this report, we analyze in detail the best ad cases of “Pop Fiction”.

Pop Fiction Top3 Ads Case Study:

Advertisers Pop Fiction Pop Fiction Pop Fiction
Ad title Pop Fiction His Possessive Ways Book Reveal Pop Fiction
Ad text Our first #PopFic ebook video is now up on Youtube! A different way of storytelling but the same ...  #POPFICREVEAL Careful what you wish for... It might bite you in the back side. A Pop Fiction Or...
CTA type N/A N/A N/A
Ad format Video Video Video
Categories other other Publisher
Duration 1 days 1 days 5 days
Like 346 0 206

Pop Fiction Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pop Fiction” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pop Fiction” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pop Fiction” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pop Fiction His Possessive Ways Book Reveal Pop Fiction
Ad text  Our first #PopFic ebook video is now up on Youtube! A different way of storytelling but the same ...    #POPFICREVEAL Careful what you wish for... It might bite you in the back side. A Pop Fiction Or...
Ad type  other  other  other
Ad word count 321  0  248

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pop Fiction”, the text type used is other to obtain the best ad performance. “Pop Fiction” can use this copy style more. On the other hand, “Pop Fiction” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pop Fiction” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pop Fiction” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Pop Fiction” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pop Fiction” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pop Fiction” top 3 ads schedules are: 1 days,1 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pop Fiction”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Pop Fiction” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pop Fiction” ad case study report

If you want to check the best ad case study of other advertisers related to “Pop Fiction”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pop Fiction”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.