Award-winning Case Study For POP 新聞 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “POP 新聞”, or large enterprises, they have established a Facebook page for advertising and promotion. “POP 新聞” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “POP 新聞” through the method of adspy!

POP 新聞 Facebook ad Introduction by ad spy method

“POP 新聞” introduction:《頭條POPNews》Facebook專頁

“POP 新聞” Facebook ads last run:2020-02-20 21:22:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “POP 新聞” ads data to help “POP 新聞” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “POP 新聞”. In this report, we analyze in detail the best ad cases of “POP 新聞”.

POP 新聞 Top3 Ads Case Study:

Advertisers POP 新聞 POP 新聞 POP 新聞
Ad title 春田花花賀豬年 麥兜麥太星光大道拜早年 係愛吖! 點止囍餅咁簡單? 股市過山車 散戶中伏系列三
Ad text [最靚嘅豬腩肉] 冇見三年嘅麥兜銅像,終於重現喺優化後嘅尖沙咀星光大道上! 麥太同麥兜仲喺年三十出嚟同大家拜早年添! 大家可以趁農曆新年期間去朝下聖,過一個幸運嘅豬年! #星光大道 #麥兜 ... 【生活資訊】有冇試過返到屋企,突然多咗盒囍餅,跟住呀媽就講係邊個親戚個女出嫁派㗎,未趕得及轉移話題就俾呀媽迫婚,叫自己盡快派囍餅? 其實有幾多人知道派囍餅嘅真正意義?Click 入以下短片就知啦! 「股市過山車」散戶中伏系列 (三) 想响波動市揾到抵買優質股? 揀股唔揀市,點揾合適嘅投資工具幫手?坊間投資軟件繁多,快啲去片聽下專家嘅分享啦! 更多詳情:
Ad format Image Image Image
Categories News & Media Website News & Media Website News & Media Website
Duration 1 days 1 days 3 days
Like 81 17 21

POP 新聞 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “POP 新聞” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“POP 新聞” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “POP 新聞” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 春田花花賀豬年 麥兜麥太星光大道拜早年 係愛吖! 點止囍餅咁簡單? 股市過山車 散戶中伏系列三
Ad text  [最靚嘅豬腩肉] 冇見三年嘅麥兜銅像,終於重現喺優化後嘅尖沙咀星光大道上! 麥太同麥兜仲喺年三十出嚟同大家拜早年添! 大家可以趁農曆新年期間去朝下聖,過一個幸運嘅豬年! #星光大道 #麥兜 ...  【生活資訊】有冇試過返到屋企,突然多咗盒囍餅,跟住呀媽就講係邊個親戚個女出嫁派㗎,未趕得及轉移話題就俾呀媽迫婚,叫自己盡快派囍餅? 其實有幾多人知道派囍餅嘅真正意義?Click 入以下短片就知啦!  「股市過山車」散戶中伏系列 (三) 想响波動市揾到抵買優質股? 揀股唔揀市,點揾合適嘅投資工具幫手?坊間投資軟件繁多,快啲去片聽下專家嘅分享啦! 更多詳情:
Ad type  other  other  other
Ad word count 141  98  394

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “POP 新聞”, the text type used is other to obtain the best ad performance. “POP 新聞” can use this copy style more. On the other hand, “POP 新聞” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “POP 新聞” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “POP 新聞” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “POP 新聞” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “POP 新聞” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “POP 新聞” top 3 ads schedules are: 1 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “POP 新聞”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“POP 新聞” should put ads in the best time period, so that ads get the most value in a limited time.

Related “POP 新聞” ad case study report

If you want to check the best ad case study of other advertisers related to “POP 新聞”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “POP 新聞”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.