Award-winning Case Study For Polaroid Originals By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Polaroid Originals”, or large enterprises, they have established a Facebook page for advertising and promotion. “Polaroid Originals” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Polaroid Originals” through the method of adspy!

Polaroid Originals Facebook ad Introduction by ad spy method

“Polaroid Originals” introduction:The Original is back. Meet our new OneStep+ camera, which connects to our app for more ways to play with instant photography than ever before.

“Polaroid Originals” Facebook ads last run:2020-02-17 06:36:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Polaroid Originals” ads data to help “Polaroid Originals” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Polaroid Originals”. In this report, we analyze in detail the best ad cases of “Polaroid Originals”.

Polaroid Originals Top3 Ads Case Study:

Advertisers Polaroid Originals Polaroid Originals Polaroid Originals
Ad title The new Polaroid Lab Save on the famous SX-70 The Original is back
Ad text Go where a Polaroid camera has never gone before with the new Polaroid Lab and 3 packs of film. S... Get the world's first instant SLR camera from the '70s in our vintage sale. Refurbished and ready. Get started with instant photography, now. Buy a OneStep 2 or OneStep+ Starter Set for less with ...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 39 28 69

Polaroid Originals Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Polaroid Originals” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Polaroid Originals” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Polaroid Originals” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The new Polaroid Lab Save on the famous SX-70 The Original is back
Ad text  Go where a Polaroid camera has never gone before with the new Polaroid Lab and 3 packs of film. S...  Get the world's first instant SLR camera from the '70s in our vintage sale. Refurbished and ready.  Get started with instant photography, now. Buy a OneStep 2 or OneStep+ Starter Set for less with ...
Ad type  other  other  other
Ad word count 116  98  112

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Polaroid Originals”, the text type used is other to obtain the best ad performance. “Polaroid Originals” can use this copy style more. On the other hand, “Polaroid Originals” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Polaroid Originals” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Polaroid Originals” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Polaroid Originals” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Polaroid Originals” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Polaroid Originals” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Polaroid Originals”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Polaroid Originals” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Polaroid Originals” ad case study report

If you want to check the best ad case study of other advertisers related to “Polaroid Originals”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Polaroid Originals”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.