Award-winning Case Study For Points of You By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Points of You”, or large enterprises, they have established a Facebook page for advertising and promotion. “Points of You” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Points of You” through the method of adspy!

Points of You Facebook ad Introduction by ad spy method

“Points of You” introduction:Opening Hearts & Minds worldwide. We create Tools for Inspiration, Learning & Development.

“Points of You” Facebook ads last run:2020-02-17 08:20:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Points of You” ads data to help “Points of You” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Points of You”. In this report, we analyze in detail the best ad cases of “Points of You”.

Points of You Top3 Ads Case Study:

 1st2nd3rd
Advertisers Points of You Points of You Points of You
Ad title I would like to learn more about this program! Points of You I would like to learn more about this program!
Ad text And what’s more exciting than waiting for our next Level 1 Hello Points Workshop? In this exciti... Today the world marks International Education Day! Our Points of You tools and education techni... Our first Turning Point Program for 2020 is about to take place in Portugal! If this year you wo...
CTA type LEARN_MORE N/A LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 2 days 1 days 1 days
Like 120 2328 49

Points of You Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Points of You” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Points of You” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Points of You” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title I would like to learn more about this program! Points of You I would like to learn more about this program!
Ad text  And what’s more exciting than waiting for our next Level 1 Hello Points Workshop? In this exciti...  Today the world marks International Education Day! Our Points of You tools and education techni...  Our first Turning Point Program for 2020 is about to take place in Portugal! If this year you wo...
Ad type  other  other  other
Ad word count 468  555  588

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Points of You”, the text type used is other to obtain the best ad performance. “Points of You” can use this copy style more. On the other hand, “Points of You” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Points of You” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Points of You” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Points of You” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Points of You” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Points of You” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Points of You”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Points of You” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Points of You” ad case study report

If you want to check the best ad case study of other advertisers related to “Points of You”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Points of You”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.