Award-winning Case Study For Point Hacks By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Point Hacks”, or large enterprises, they have established a Facebook page for advertising and promotion. “Point Hacks” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Point Hacks” through the method of adspy!

Point Hacks Facebook ad Introduction by ad spy method

“Point Hacks” introduction:Point Hacks - The best frequent flyer deals, bonuses and ways to use your points.

“Point Hacks” Facebook ads last run:2020-02-17 07:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Point Hacks” ads data to help “Point Hacks” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Point Hacks”. In this report, we analyze in detail the best ad cases of “Point Hacks”.

Point Hacks Top3 Ads Case Study:

 1st2nd3rd
Advertisers Point Hacks Point Hacks Point Hacks
Ad title AMEX Qantas Ultimate Card AMEX Qantas Ultimate Card AMEX Qantas Business Rewards Card
Ad text The sky's the limit with the Qantas American Express Ultimate card. Enjoy 100,000 bonus Qantas Po... For a limited time receive 100,000 bonus Qantas Points with the Qantas American Express Ultimate ... Until 11 March 2020 American Express are offering 150,000 bonus Qantas Points for new card member...
CTA type GET_OFFER GET_OFFER GET_OFFER
Ad format Image Image Image
Categories other other other
Duration 5 days 9 days 1 days
Like 16 17 20

Point Hacks Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Point Hacks” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Point Hacks” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Point Hacks” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title AMEX Qantas Ultimate Card AMEX Qantas Ultimate Card AMEX Qantas Business Rewards Card
Ad text  The sky's the limit with the Qantas American Express Ultimate card. Enjoy 100,000 bonus Qantas Po...  For a limited time receive 100,000 bonus Qantas Points with the Qantas American Express Ultimate ...  Until 11 March 2020 American Express are offering 150,000 bonus Qantas Points for new card member...
Ad type  other  other  other
Ad word count 1003  1017  1136

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Point Hacks”, the text type used is other to obtain the best ad performance. “Point Hacks” can use this copy style more. On the other hand, “Point Hacks” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Point Hacks” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Point Hacks” are:GET_OFFER,GET_OFFER,GET_OFFER.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER” help “Point Hacks” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Point Hacks” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Point Hacks” top 3 ads schedules are: 5 days,9 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Point Hacks”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Point Hacks” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Point Hacks” ad case study report

If you want to check the best ad case study of other advertisers related to “Point Hacks”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Point Hacks”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.