Award-winning Case Study For Point 99 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Point 99”, or large enterprises, they have established a Facebook page for advertising and promotion. “Point 99” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Point 99” through the method of adspy!

Point 99 Facebook ad Introduction by ad spy method

“Point 99” introduction:Perfect hangout point for delicious brunch, dinner or just specialty coffee(Campos) Our ingredients are locally sourced, aussie grown and fully halal

“Point 99” Facebook ads last run:2020-02-21 13:56:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Point 99” ads data to help “Point 99” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Point 99”. In this report, we analyze in detail the best ad cases of “Point 99”.

Point 99 Top3 Ads Case Study:

Advertisers Point 99 Point 99 Point 99
Ad title Point 99 Point 99 Point 99
Ad text Salads and smoothies… a match made in heaven 🤗Choose from a variety of fresh, tasty salads from o... Everybody loves our Acai Bowl – especially us! Topped with banana, house-baked mix granola, fresh... For a breakfast you won’t forget, stop by and see us at Point 99 😊We’re open 7 days a week from 7...
Ad format Image Image Image
Categories Cafe Cafe Cafe
Duration 3 days 5 days 10 days
Like 2 9 4

Point 99 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Point 99” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Point 99” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Point 99” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Point 99 Point 99 Point 99
Ad text  Salads and smoothies… a match made in heaven 🤗Choose from a variety of fresh, tasty salads from o...  Everybody loves our Acai Bowl – especially us! Topped with banana, house-baked mix granola, fresh...  For a breakfast you won’t forget, stop by and see us at Point 99 😊We’re open 7 days a week from 7...
Ad type  other  other  other
Ad word count 241  249  268

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Point 99”, the text type used is other to obtain the best ad performance. “Point 99” can use this copy style more. On the other hand, “Point 99” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Point 99” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Point 99” are:N/A,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Point 99” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Point 99” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Point 99” top 3 ads schedules are: 3 days,5 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Point 99”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Point 99” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Point 99” ad case study report

If you want to check the best ad case study of other advertisers related to “Point 99”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Point 99”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.