Award-winning Case Study For POH KONG JEWELLERS By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “POH KONG JEWELLERS”, or large enterprises, they have established a Facebook page for advertising and promotion. “POH KONG JEWELLERS” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “POH KONG JEWELLERS” through the method of adspy!

POH KONG JEWELLERS Facebook ad Introduction by ad spy method

“POH KONG JEWELLERS” introduction:Welcome to the POH KONG Fan Page! This page is set up by Poh Kong Holdings Berhad (586139-K)

“POH KONG JEWELLERS” Facebook ads last run:2020-02-06 22:11:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “POH KONG JEWELLERS” ads data to help “POH KONG JEWELLERS” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “POH KONG JEWELLERS”. In this report, we analyze in detail the best ad cases of “POH KONG JEWELLERS”.


Ad title See what corporate has to say about the "Gold Note of Hope" POH KONG JEWELLERS POH KONG JEWELLERS
Ad text Be it yours or your client's office desk #MYTokenofHope will remain a symbol of inspiration for ... A special gift that will last for a lifetime. Give Mum the gift of eternal love and elegance wit... Mother's Day is just around the corner, have you found the perfect gift for Mum? 🥰 What about giv...
Ad format Video Carousel Video
Categories Retail Company Retail Company Retail Company
Duration 1 days 1 days 1 days
Like 19 147 25

POH KONG JEWELLERS Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “POH KONG JEWELLERS” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“POH KONG JEWELLERS” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “POH KONG JEWELLERS” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title See what corporate has to say about the "Gold Note of Hope" POH KONG JEWELLERS POH KONG JEWELLERS
Ad text  Be it yours or your client's office desk #MYTokenofHope will remain a symbol of inspiration for ...  A special gift that will last for a lifetime. Give Mum the gift of eternal love and elegance wit...  Mother's Day is just around the corner, have you found the perfect gift for Mum? 🥰 What about giv...
Ad type  other  other  other
Ad word count 221  313  429

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “POH KONG JEWELLERS”, the text type used is other to obtain the best ad performance. “POH KONG JEWELLERS” can use this copy style more. On the other hand, “POH KONG JEWELLERS” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “POH KONG JEWELLERS” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “POH KONG JEWELLERS” are:SHOP_NOW,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “POH KONG JEWELLERS” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “POH KONG JEWELLERS” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “POH KONG JEWELLERS” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “POH KONG JEWELLERS”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“POH KONG JEWELLERS” should put ads in the best time period, so that ads get the most value in a limited time.

Related “POH KONG JEWELLERS” ad case study report

If you want to check the best ad case study of other advertisers related to “POH KONG JEWELLERS”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “POH KONG JEWELLERS”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.