Award-winning Case Study For Pocket Lens By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pocket Lens”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pocket Lens” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pocket Lens” through the method of adspy!

Pocket Lens Facebook ad Introduction by ad spy method

“Pocket Lens” introduction:Inspiring iPhoneographers and Mobile Photographers with great pictures, tips and tricks to take much more amazing mobile pics.

“Pocket Lens” Facebook ads last run:2020-02-20 20:58:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pocket Lens” ads data to help “Pocket Lens” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pocket Lens”. In this report, we analyze in detail the best ad cases of “Pocket Lens”.

Pocket Lens Top3 Ads Case Study:

Advertisers Pocket Lens Pocket Lens Pocket Lens
Ad title Pocket Lens Pocket Lens Pocket Lens
Ad text Pocket Lens is an inexpensive smartphone camera lens that works with any phone. We knew there was a lot more to be done with smartphone cameras. So we created Pocket Lens. We knew there was a lot more to be done with smartphone cameras. So we created Pocket Lens.
Ad format Others Carousel Carousel
Categories Camera/Photo Camera/Photo Camera/Photo
Duration 231 days 173 days 173 days
Like 0 0 0

Pocket Lens Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pocket Lens” top 3 ads are: Others,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pocket Lens” likes to use Others ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pocket Lens” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pocket Lens Pocket Lens Pocket Lens
Ad text  Pocket Lens is an inexpensive smartphone camera lens that works with any phone.  We knew there was a lot more to be done with smartphone cameras. So we created Pocket Lens.  We knew there was a lot more to be done with smartphone cameras. So we created Pocket Lens.
Ad type  other  other  other
Ad word count 79  91  91

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pocket Lens”, the text type used is other to obtain the best ad performance. “Pocket Lens” can use this copy style more. On the other hand, “Pocket Lens” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pocket Lens” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pocket Lens” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Pocket Lens” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pocket Lens” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pocket Lens” top 3 ads schedules are: 231 days,173 days, and 173 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pocket Lens”‘s top 1 ad duration is 231 days. Every advertisement has a life cycle.
“Pocket Lens” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pocket Lens” ad case study report

If you want to check the best ad case study of other advertisers related to “Pocket Lens”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pocket Lens”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.