Award-winning Case Study For Pluto Trigger By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pluto Trigger”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pluto Trigger” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pluto Trigger” through the method of adspy!

Pluto Trigger Facebook ad Introduction by ad spy method

“Pluto Trigger” introduction:The world's best smartphone controllable camera remote for timelapse, lightning, high speed, camera trap, smile triggering and more.

“Pluto Trigger” Facebook ads last run:2020-02-17 08:36:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pluto Trigger” ads data to help “Pluto Trigger” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pluto Trigger”. In this report, we analyze in detail the best ad cases of “Pluto Trigger”.

Pluto Trigger Top3 Ads Case Study:

Advertisers Pluto Trigger Pluto Trigger Pluto Trigger
Ad title Pluto Trigger ™- The Most Versatile Camera Remote Pluto Trigger ™- The Most Versatile Camera Remote PLUTO TRIGGER-Cameras Get Smarter!
Ad text Winner of "Best Accessories 2017"in Amateur Photographer magazine. Open A door to A World of Phot... Take almost impossible photos by turning your camera into a high-speed trigger! Open A door to A ... Take almost impossible photos by turning your camera into a high-speed trigger! Open a door to a ...
Ad format Video Carousel Video
Categories Camera/Photo Camera/Photo Camera/Photo
Duration 576 days 347 days 268 days
Like 791 477 570

Pluto Trigger Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pluto Trigger” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pluto Trigger” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pluto Trigger” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pluto Trigger ™- The Most Versatile Camera Remote Pluto Trigger ™- The Most Versatile Camera Remote PLUTO TRIGGER-Cameras Get Smarter!
Ad text  Winner of "Best Accessories 2017"in Amateur Photographer magazine. Open A door to A World of Phot...  Take almost impossible photos by turning your camera into a high-speed trigger! Open A door to A ...  Take almost impossible photos by turning your camera into a high-speed trigger! Open a door to a ...
Ad type  other  other  other
Ad word count 136  168  168

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pluto Trigger”, the text type used is other to obtain the best ad performance. “Pluto Trigger” can use this copy style more. On the other hand, “Pluto Trigger” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pluto Trigger” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pluto Trigger” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Pluto Trigger” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pluto Trigger” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pluto Trigger” top 3 ads schedules are: 576 days,347 days, and 268 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pluto Trigger”‘s top 1 ad duration is 576 days. Every advertisement has a life cycle.
“Pluto Trigger” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pluto Trigger” ad case study report

If you want to check the best ad case study of other advertisers related to “Pluto Trigger”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pluto Trigger”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.