Award-winning Case Study For Ploughshares Fund By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ploughshares Fund”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ploughshares Fund” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ploughshares Fund” through the method of adspy!

Ploughshares Fund Facebook ad Introduction by ad spy method

“Ploughshares Fund” introduction:Together, we can build a world where nuclear weapons can never be used again.

“Ploughshares Fund” Facebook ads last run:2020-02-17 09:44:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ploughshares Fund” ads data to help “Ploughshares Fund” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ploughshares Fund”. In this report, we analyze in detail the best ad cases of “Ploughshares Fund”.

Ploughshares Fund Top3 Ads Case Study:

Advertisers Ploughshares Fund Ploughshares Fund Ploughshares Fund
Ad title Policy and Politics of U.S. Nuclear Weapons Today Stop Nuclear War Stop the New Arms Race
Ad text Join us and World Affairs Council - Seattle for lunch and conversation with nuclear weapons polic... We believe everyone has the right to a safe and secure future. Learn about how you can build a wo... The world currently has over 14,000 nuclear weapons, mostly in the US and Russia, enough to destr...
Ad format Image Image Image
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 1 days 84 days 81 days
Like 5 22 427

Ploughshares Fund Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ploughshares Fund” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ploughshares Fund” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ploughshares Fund” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Policy and Politics of U.S. Nuclear Weapons Today Stop Nuclear War Stop the New Arms Race
Ad text  Join us and World Affairs Council - Seattle for lunch and conversation with nuclear weapons polic...  We believe everyone has the right to a safe and secure future. Learn about how you can build a wo...  The world currently has over 14,000 nuclear weapons, mostly in the US and Russia, enough to destr...
Ad type  other  other  other
Ad word count 263  144  225

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ploughshares Fund”, the text type used is other to obtain the best ad performance. “Ploughshares Fund” can use this copy style more. On the other hand, “Ploughshares Fund” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ploughshares Fund” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ploughshares Fund” are:EVENT_RSVP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Ploughshares Fund” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ploughshares Fund” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ploughshares Fund” top 3 ads schedules are: 1 days,84 days, and 81 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ploughshares Fund”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ploughshares Fund” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ploughshares Fund” ad case study report

If you want to check the best ad case study of other advertisers related to “Ploughshares Fund”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ploughshares Fund”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.