Award-winning Case Study For PlayStation Europe By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “PlayStation Europe”, or large enterprises, they have established a Facebook page for advertising and promotion. “PlayStation Europe” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “PlayStation Europe” through the method of adspy!

PlayStation Europe Facebook ad Introduction by ad spy method

“PlayStation Europe” introduction:Welcome to the official PlayStation Europe Facebook page, where you can find news on the latest games, exclusive videos and behind the scenes extras. Our content is dedicated to Europe, Africa, India, the Middle East and Oceania.

“PlayStation Europe” Facebook ads last run:2019-08-28 00:44:06

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “PlayStation Europe” ads data to help “PlayStation Europe” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “PlayStation Europe”. In this report, we analyze in detail the best ad cases of “PlayStation Europe”.

PlayStation Europe Top3 Ads Case Study:

Advertisers PlayStation Europe PlayStation Europe PlayStation Europe
Ad title Battle Pass do Fortnite Zagraj w FIFA 20 online już teraz العب FIFA 20 عبر الإنترنت الآن
Ad text Desbloqueia uma nova coleção de recompensas únicas com o novo Battle Pass! Szukaj piłkarzy na całym świecie, stwórz swoją drużynę marzeń w trybie FIFA Ultimate Team i bierz... واجه لاعبين من حول العالم وابن فريق أحلامك في FIFA Ultimate Team ونافس في فعاليات موسمية على مدار...
Ad format Image Video Video
Categories other other other
Duration 1 days 27 days 1 days
Like 18 17 3

PlayStation Europe Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “PlayStation Europe” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“PlayStation Europe” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “PlayStation Europe” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Battle Pass do Fortnite Zagraj w FIFA 20 online już teraz العب FIFA 20 عبر الإنترنت الآن
Ad text  Desbloqueia uma nova coleção de recompensas únicas com o novo Battle Pass!  Szukaj piłkarzy na całym świecie, stwórz swoją drużynę marzeń w trybie FIFA Ultimate Team i bierz...  واجه لاعبين من حول العالم وابن فريق أحلامك في FIFA Ultimate Team ونافس في فعاليات موسمية على مدار...
Ad type  other  other  other
Ad word count 74  150  104

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “PlayStation Europe”, the text type used is other to obtain the best ad performance. “PlayStation Europe” can use this copy style more. On the other hand, “PlayStation Europe” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “PlayStation Europe” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “PlayStation Europe” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “PlayStation Europe” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “PlayStation Europe” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “PlayStation Europe” top 3 ads schedules are: 1 days,27 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “PlayStation Europe”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“PlayStation Europe” should put ads in the best time period, so that ads get the most value in a limited time.

Related “PlayStation Europe” ad case study report

If you want to check the best ad case study of other advertisers related to “PlayStation Europe”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “PlayStation Europe”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.