Award-winning Case Study For Platypus Shoes By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Platypus Shoes”, or large enterprises, they have established a Facebook page for advertising and promotion. “Platypus Shoes” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Platypus Shoes” through the method of adspy!

Platypus Shoes Facebook ad Introduction by ad spy method

“Platypus Shoes” introduction:Our Sneakers. Your Story. www.platypusshoes.com.au

“Platypus Shoes” Facebook ads last run:2020-02-17 06:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Platypus Shoes” ads data to help “Platypus Shoes” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Platypus Shoes”. In this report, we analyze in detail the best ad cases of “Platypus Shoes”.

Platypus Shoes Top3 Ads Case Study:

 1st2nd3rd
Advertisers Platypus Shoes Platypus Shoes Platypus Shoes
Ad title {{product.name}} JUST IN // CONVERSE RUN STAR HIKE Nike Womens Air Max Infinity Black Female
Ad text Our sneakers. Your Story. Shop our latest range of kicks from all your fave brands. Pay later wi... Trailblazer. JUST IN at Platypus 🤩 Chuck Taylor Run Star Hike. A hiking-inspired twist on the ico... FACT: You can never have too many sneakers. Get it or regret it. Pay later with Afterpay!
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Carousel Carousel Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 0 31 0

Platypus Shoes Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Platypus Shoes” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Platypus Shoes” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Platypus Shoes” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title {{product.name}} JUST IN // CONVERSE RUN STAR HIKE Nike Womens Air Max Infinity Black Female
Ad text  Our sneakers. Your Story. Shop our latest range of kicks from all your fave brands. Pay later wi...  Trailblazer. JUST IN at Platypus 🤩 Chuck Taylor Run Star Hike. A hiking-inspired twist on the ico...  FACT: You can never have too many sneakers. Get it or regret it. Pay later with Afterpay!
Ad type  other  other  other
Ad word count 109  155  89

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Platypus Shoes”, the text type used is other to obtain the best ad performance. “Platypus Shoes” can use this copy style more. On the other hand, “Platypus Shoes” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Platypus Shoes” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Platypus Shoes” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Platypus Shoes” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Platypus Shoes” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Platypus Shoes” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Platypus Shoes”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Platypus Shoes” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Platypus Shoes” ad case study report

If you want to check the best ad case study of other advertisers related to “Platypus Shoes”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Platypus Shoes”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.