Award-winning Case Study For PLANETA SOSTENIBLE By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “PLANETA SOSTENIBLE”, or large enterprises, they have established a Facebook page for advertising and promotion. “PLANETA SOSTENIBLE” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “PLANETA SOSTENIBLE” through the method of adspy!

PLANETA SOSTENIBLE Facebook ad Introduction by ad spy method

“PLANETA SOSTENIBLE” introduction:PLANETA SOSTENIBLE es un sello editorial cuya misión es la defensa del patrimonio natural y cultural, así como la promoción del desarrollo sostenible.

“PLANETA SOSTENIBLE” Facebook ads last run:2020-02-20 20:58:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “PLANETA SOSTENIBLE” ads data to help “PLANETA SOSTENIBLE” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “PLANETA SOSTENIBLE”. In this report, we analyze in detail the best ad cases of “PLANETA SOSTENIBLE”.


Ad title Photos from PLANETA SOSTENIBLE's post PLANETA SOSTENIBLE (@planetasostenible) • Instagram photos and videos LIBRO DE PLANETA SOSTENIBLE EN CNN MAGAZINE
Ad text El viaje del porotito verde, el ciclo de las plantas. Libro ilustrado que aborda la temática de ... Planeta Sostenible en @espacioguerrero Providencia 2124 local 9G Drugstore. . . . . . #biodiversi... LIBRO DE PLANETA SOSTENIBLE EN CNN MAGAZINE Antonia Lara ilustradora del libro: "El bosque chile...
Ad format Carousel Image Video
Categories Bookstore Bookstore Bookstore
Duration 1 days 1 days 12 days
Like 3 0 19

PLANETA SOSTENIBLE Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “PLANETA SOSTENIBLE” top 3 ads are: Carousel,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“PLANETA SOSTENIBLE” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “PLANETA SOSTENIBLE” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from PLANETA SOSTENIBLE's post PLANETA SOSTENIBLE (@planetasostenible) • Instagram photos and videos LIBRO DE PLANETA SOSTENIBLE EN CNN MAGAZINE
Ad text  El viaje del porotito verde, el ciclo de las plantas. Libro ilustrado que aborda la temática de ...  Planeta Sostenible en @espacioguerrero Providencia 2124 local 9G Drugstore. . . . . . #biodiversi...  LIBRO DE PLANETA SOSTENIBLE EN CNN MAGAZINE Antonia Lara ilustradora del libro: "El bosque chile...
Ad type  other  other  other
Ad word count 1092  236  324

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “PLANETA SOSTENIBLE”, the text type used is other to obtain the best ad performance. “PLANETA SOSTENIBLE” can use this copy style more. On the other hand, “PLANETA SOSTENIBLE” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “PLANETA SOSTENIBLE” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “PLANETA SOSTENIBLE” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “PLANETA SOSTENIBLE” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “PLANETA SOSTENIBLE” top 3 ads schedules are: 1 days,1 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “PLANETA SOSTENIBLE”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“PLANETA SOSTENIBLE” should put ads in the best time period, so that ads get the most value in a limited time.

Related “PLANETA SOSTENIBLE” ad case study report

If you want to check the best ad case study of other advertisers related to “PLANETA SOSTENIBLE”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “PLANETA SOSTENIBLE”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.