Award-winning Case Study For Pizza Italia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pizza Italia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pizza Italia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pizza Italia” through the method of adspy!

Pizza Italia Facebook ad Introduction by ad spy method

“Pizza Italia” introduction:Renumele restaurantului s-a cladit pe aprecierea clientilor nostri, prin recomandari care au circulat in toti acestia 16 ani de existenta.

“Pizza Italia” Facebook ads last run:2020-02-17 08:48:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pizza Italia” ads data to help “Pizza Italia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pizza Italia”. In this report, we analyze in detail the best ad cases of “Pizza Italia”.

Pizza Italia Top3 Ads Case Study:

Advertisers Pizza Italia Pizza Italia Pizza Italia
Ad title Photos from Pizza Italia's post Pizza Italia Photos from Pizza Italia's post
Ad text Vă dorim un sfârșit de săpămână minunat🤗.. Un pahar de vin si o pizza coaptă pe vatră e tot ce ai nevoie în anotimpul rece. Livrări la dom... O parte din preparatele noastre de post ....🤗
Ad format Carousel Image Carousel
Categories Pizza Place Pizza Place Pizza Place
Duration 187 days 3 days 1 days
Like 32 76 25

Pizza Italia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pizza Italia” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pizza Italia” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pizza Italia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Pizza Italia's post Pizza Italia Photos from Pizza Italia's post
Ad text  Vă dorim un sfârșit de săpămână minunat🤗..  Un pahar de vin si o pizza coaptă pe vatră e tot ce ai nevoie în anotimpul rece. Livrări la dom...  O parte din preparatele noastre de post ....🤗
Ad type  other  other  other
Ad word count 42  297  45

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pizza Italia”, the text type used is other to obtain the best ad performance. “Pizza Italia” can use this copy style more. On the other hand, “Pizza Italia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pizza Italia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pizza Italia” are:N/A,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Pizza Italia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pizza Italia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pizza Italia” top 3 ads schedules are: 187 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pizza Italia”‘s top 1 ad duration is 187 days. Every advertisement has a life cycle.
“Pizza Italia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pizza Italia” ad case study report

If you want to check the best ad case study of other advertisers related to “Pizza Italia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pizza Italia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.