Award-winning Case Study For Pizza Hut By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pizza Hut”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pizza Hut” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pizza Hut” through the method of adspy!

Pizza Hut Facebook ad Introduction by ad spy method

“Pizza Hut” introduction:Visit www.pizzahut.me to order online now. HOTLINE- 24 822 500

“Pizza Hut” Facebook ads last run:2020-02-17 09:48:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pizza Hut” ads data to help “Pizza Hut” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pizza Hut”. In this report, we analyze in detail the best ad cases of “Pizza Hut”.

Pizza Hut Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pizza Hut Pizza Hut Pizza Hut
Ad title Wow double pan medium واو دبل بان متوسط Pizza Hut
Ad text Prepare to be WOWed! Get any 2 medium pizzas of your choice, any day, at a WOW price! Order now: ... استعد للانبهار! احصل على أي ٢ بيتزا وسط من اختيارك في أي يوم، بسعر واو! اطلب الآن: www.oman.piz... Your favorite LIMO just got super with 3 sides. Roll out the party with the SUPER LIMO! Order now...
CTA type SHOP_NOW SHOP_NOW LEARN_MORE
Ad format Image Image Video
Categories other other other
Duration 26 days 31 days 50 days
Like 942 383 5126

Pizza Hut Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pizza Hut” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pizza Hut” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pizza Hut” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Wow double pan medium واو دبل بان متوسط Pizza Hut
Ad text  Prepare to be WOWed! Get any 2 medium pizzas of your choice, any day, at a WOW price! Order now: ...  استعد للانبهار! احصل على أي ٢ بيتزا وسط من اختيارك في أي يوم، بسعر واو! اطلب الآن: www.oman.piz...  Your favorite LIMO just got super with 3 sides. Roll out the party with the SUPER LIMO! Order now...
Ad type  other  other  other
Ad word count 117  105  172

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pizza Hut”, the text type used is other to obtain the best ad performance. “Pizza Hut” can use this copy style more. On the other hand, “Pizza Hut” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pizza Hut” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pizza Hut” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Pizza Hut” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pizza Hut” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pizza Hut” top 3 ads schedules are: 26 days,31 days, and 50 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pizza Hut”‘s top 1 ad duration is 26 days. Every advertisement has a life cycle.
“Pizza Hut” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pizza Hut” ad case study report

If you want to check the best ad case study of other advertisers related to “Pizza Hut”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pizza Hut”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.