Award-winning Case Study For Pirin Hill By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pirin Hill”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pirin Hill” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pirin Hill” through the method of adspy!

Pirin Hill Facebook ad Introduction by ad spy method

“Pirin Hill” introduction:Pirin Hill е българска марка за чорапи създадена с цел да предложи на българските потребители висококачествени продукти с атрактивен дизайн.

“Pirin Hill” Facebook ads last run:2020-02-17 07:48:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pirin Hill” ads data to help “Pirin Hill” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pirin Hill”. In this report, we analyze in detail the best ad cases of “Pirin Hill”.

Pirin Hill Top3 Ads Case Study:

Advertisers Pirin Hill Pirin Hill Pirin Hill
Ad title Произведени в България Български чорапи от производител Pirin Hill MERINO LUXURY COLECTION
Ad text 🤸‍♂ ВЕСЕЛИ ЧОРАПИ 🤸‍♂ Подарете забавни и цветни чорапи на близките си!Направете празника им спе... Бъдете готови да отиде навсякъде, по всяко време! ✅ Мериносова вълна от Suedwolle (Германия) ✅ По... Луксозни къси и 3/4 чорапи от мериносова вълна, предлагащи перфектна комбинация от мекота и топл...
Ad format Video Image Video
Categories other other other
Duration 1 days 90 days 9 days
Like 560 1582 280

Pirin Hill Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pirin Hill” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pirin Hill” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pirin Hill” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Произведени в България Български чорапи от производител Pirin Hill MERINO LUXURY COLECTION
Ad text  🤸‍♂ ВЕСЕЛИ ЧОРАПИ 🤸‍♂ Подарете забавни и цветни чорапи на близките си!Направете празника им спе...  Бъдете готови да отиде навсякъде, по всяко време! ✅ Мериносова вълна от Suedwolle (Германия) ✅ По...  Луксозни къси и 3/4 чорапи от мериносова вълна, предлагащи перфектна комбинация от мекота и топл...
Ad type  other  other  other
Ad word count 164  302  278

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pirin Hill”, the text type used is other to obtain the best ad performance. “Pirin Hill” can use this copy style more. On the other hand, “Pirin Hill” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pirin Hill” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pirin Hill” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Pirin Hill” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pirin Hill” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pirin Hill” top 3 ads schedules are: 1 days,90 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pirin Hill”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Pirin Hill” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pirin Hill” ad case study report

If you want to check the best ad case study of other advertisers related to “Pirin Hill”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pirin Hill”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.