Award-winning Case Study For Pink Chicken By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pink Chicken”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pink Chicken” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pink Chicken” through the method of adspy!

Pink Chicken Facebook ad Introduction by ad spy method

“Pink Chicken” introduction:

“Pink Chicken” Facebook ads last run:2020-02-17 06:56:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pink Chicken” ads data to help “Pink Chicken” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pink Chicken”. In this report, we analyze in detail the best ad cases of “Pink Chicken”.

Pink Chicken Top3 Ads Case Study:

Advertisers Pink Chicken Pink Chicken Pink Chicken
Ad title Pink Chicken Pink Chicken Join the Flock
Ad text Getting dressed is effortless with our no-fuss, always stylish collections of bright prints, vint...  Mommy and Me re-imagined in bright prints, vintage-inspired patterns and not-so-basic basics that...
Ad format Carousel Video Image
Categories Clothing (Brand) Clothing (Brand) Clothing (Brand)
Duration 90 days 40 days 35 days
Like 0 0 0

Pink Chicken Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pink Chicken” top 3 ads are: Carousel,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pink Chicken” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pink Chicken” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pink Chicken Pink Chicken Join the Flock
Ad text  Getting dressed is effortless with our no-fuss, always stylish collections of bright prints, vint...    Mommy and Me re-imagined in bright prints, vintage-inspired patterns and not-so-basic basics that...
Ad type  other  other  other
Ad word count 176  0  159

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pink Chicken”, the text type used is other to obtain the best ad performance. “Pink Chicken” can use this copy style more. On the other hand, “Pink Chicken” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pink Chicken” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pink Chicken” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Pink Chicken” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pink Chicken” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pink Chicken” top 3 ads schedules are: 90 days,40 days, and 35 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pink Chicken”‘s top 1 ad duration is 90 days. Every advertisement has a life cycle.
“Pink Chicken” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pink Chicken” ad case study report

If you want to check the best ad case study of other advertisers related to “Pink Chicken”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pink Chicken”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.