Award-winning Case Study For Pin Payments By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pin Payments”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pin Payments” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pin Payments” through the method of adspy!

Pin Payments Facebook ad Introduction by ad spy method

“Pin Payments” introduction:Pin Payments is an online payment platform designed for small businesses.

“Pin Payments” Facebook ads last run:2020-02-17 08:00:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pin Payments” ads data to help “Pin Payments” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pin Payments”. In this report, we analyze in detail the best ad cases of “Pin Payments”.

Pin Payments Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pin Payments Pin Payments Pin Payments
Ad title Looking to offer multiple currency payments? Start Accepting Payments Online Today Start Accepting Payments Online Today
Ad text Accept multi-currency payments and scale your business globally. Does your small business need to take payments? Safe & secure online payments suitable for small business.
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Video Video
Categories other Financial Service Financial Service
Duration 1 days 189 days 201 days
Like 0 11 37

Pin Payments Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pin Payments” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pin Payments” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pin Payments” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Looking to offer multiple currency payments? Start Accepting Payments Online Today Start Accepting Payments Online Today
Ad text  Accept multi-currency payments and scale your business globally.  Does your small business need to take payments?  Safe & secure online payments suitable for small business.
Ad type  other  other  other
Ad word count 64  47  58

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pin Payments”, the text type used is other to obtain the best ad performance. “Pin Payments” can use this copy style more. On the other hand, “Pin Payments” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pin Payments” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pin Payments” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Pin Payments” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pin Payments” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pin Payments” top 3 ads schedules are: 1 days,189 days, and 201 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pin Payments”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Pin Payments” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pin Payments” ad case study report

If you want to check the best ad case study of other advertisers related to “Pin Payments”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pin Payments”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.