Award-winning Case Study For Pilot Film By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pilot Film”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pilot Film” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pilot Film” through the method of adspy!

Pilot Film Facebook ad Introduction by ad spy method

“Pilot Film” introduction:Zaměřujeme se na distribuci výrazných hraných, dokumentárních i animovaných filmů. Důraz klademe na autorský rukopis. A provozujeme Kino Pilotů.

“Pilot Film” Facebook ads last run:2020-01-26 06:00:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pilot Film” ads data to help “Pilot Film” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pilot Film”. In this report, we analyze in detail the best ad cases of “Pilot Film”.

Pilot Film Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pilot Film Pilot Film Pilot Film
Ad title Fany a pes: Cinestar Hradec Králové Tina a Vore je právě v kinech Tina a Vore je právě v kinech
Ad text Vzpomínáte, co jste dělali na podzim roku 89? Vemte děti do kina a prožijte to znovu. Rodinný fil... „Nikdy jste nic takového neviděli.“ Screen Daily Film, který se vám zažere do morku kostí.
CTA type BUY_TICKETS WATCH_MORE WATCH_MORE
Ad format Video Video Video
Categories other Media/News Company Media/News Company
Duration 1 days 3 days 3 days
Like 8 2 13

Pilot Film Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pilot Film” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pilot Film” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pilot Film” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fany a pes: Cinestar Hradec Králové Tina a Vore je právě v kinech Tina a Vore je právě v kinech
Ad text  Vzpomínáte, co jste dělali na podzim roku 89? Vemte děti do kina a prožijte to znovu. Rodinný fil...  „Nikdy jste nic takového neviděli.“ Screen Daily  Film, který se vám zažere do morku kostí.
Ad type  other  other  other
Ad word count 129  48  41

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pilot Film”, the text type used is other to obtain the best ad performance. “Pilot Film” can use this copy style more. On the other hand, “Pilot Film” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pilot Film” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pilot Film” are:BUY_TICKETS,WATCH_MORE,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Pilot Film” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pilot Film” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pilot Film” top 3 ads schedules are: 1 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pilot Film”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Pilot Film” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pilot Film” ad case study report

If you want to check the best ad case study of other advertisers related to “Pilot Film”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pilot Film”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.